Since we just discussed the promotion aspect of promotional emails let's dig a little deeper into the call to action. This is what gets people to click your blackbird suite review so its very important that we talk about it. The call to action is all about getting people to click the link. So first and foremost it is very important that we bring the subscriber's attention to the call to action. There are many different ways to do this but I want to give you the two things that have had the best results for me. First and foremost I bold every call to action. This makes the link stand out and looks good when you bold the link and get that bold dark blue link text. The other simple thing that I do to every call to action is include a couple characters that draw attention to it such as: >> So you put the two arrows a space and then your blackbird suite review It sounds simple but these two simple tricks draw a lot of attention to the call to action. Some people put multiple arrows on both sides, make their call to action a header text and just go overboard with things. I don't like do this as I find it to actually be too busy. I like to be a little more passive with it but still draw attention to it. Here are some good call to action examples to get you going: At this point you have your angle and you have your story. You have also transitioned into the promotion. Now there are a couple of different things that I want to talk about that are also going to enhance your emails. The Subject Line First up, the all important Headline or Email Subject line. Well now you have your content to work from to create an appealing subject line. This content can give some great ideas. The key thing that I want to point out here is that you can have the best promotional emails ever but if no one opens them, nobody is reading them, and no one is clicking on your links. That is why the subject line is so important. We have to get people to open our emails. Different ways to craft subject lines that convert There are many different types of subject lines you can use to get high converting emails. Soon I am going to share my secret weapon for getting people to open my emails but…before I do I want to get into some of the things that make people want to open. Interest While this sounds like common since so many people don’t focus on this enough. This is all about writing subject lines that the people on your list are interested in. Think about the people on your list when your write your subject lines. What will make the people on your list want to open your blackbird suite review. What benefit will they get by opening your email. How will it help them get what they want? If you can nail that in your subject line you can have a sure winner. Curiosity Want to skyrocket open rates? Get people curious to see what's inside. However, this is one you have to be careful with. As if it is overused people will quickly become blind to your emails. And if you do it too often you will usually make quite of few people angry and your unsubscribes will go up. I like to use them occasionally to mix things up but not go overboard. What is a simple way to make people curious? cut off the end of your sentence with a cliffhanger and end it with “...” For example: This best method for pulling in big affiliate commissions… 3 Insanely simple techniques for getting targeted traffic... Another great way to get people curious is asking a question. When you ask a question you get people thinking and then they want to open up and see what your answer is. Is this the best way to build a big list? Details:
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