when it comes to testing, everything on your azon fat cats review is a possible candidate.
Even things you assume won’t make a difference can affect results under the right
When copywriter and “Conversion Doctor” Eric Graham decided to test the impact of
privacy policies on conversion, he discovered that while only 11% of visitors clicked on
Compare this to the fact that the average overall conversion rate for the websites in his
more qualified, and closer to making a buying azon fat cats review than those who do not.
But throwing everything under the sun into a test is neither practical nor necessary. For
one thing, the more elements you decide to test, the more visitors you’ll need to make
your results statistically valid. Andazon fat cats review
Even if it’s “free” traffic, testing irrelevant things on your website
can divert you from testing things more likely to make a difference,
costing you potential sales.
So you want to start with elements that are likely to make the
biggest impact. Start With Your Headline Testing your headline is a must, because it’s your biggest
opportunity. I’ve already discussed how five times as many people
on average read your headline over your body copy.
Let me tell you a true story to drive the point home.
A client offered to pay me a sizable bonus if I could beat his control. This was on top of
the fee I was already getting for writing a new sales letter.
Well, before I even wrote the sales letter, I gave him some new headlines to test. And just
like that one of the headlines increased his conversion, giving him a new control.
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