Of course you want to include the pros – but don’t be afraid to tackle the
“cons” too. To find out what sort of problems people are worried about, with
similar products, try to figure out extra terms they might be searching with in
Google, and work from that. A word of warning, however... It’s true people will input the word “scam”
beside any product they’re not sure about, when searching in Google, like so...
But if a product isn’t actually scamming someone, resist the temptation to
make that word part of your animationstudio review, just for SEO purposes. If you ignore this
suggestion and go for the easy catch, and your reader clicks on your link, and
sees instead of an honest scam report, glowing praises of your product, with
the careless disclaimer, “Jean solar powered fountains are no scam”, you will
rapidly and completely lose all credibility in her eyes.
Some other words that people use in searches that you may be able to
substitute for “scam”... • Review • Flaw • Drawback • Problem • Not worth it • Rip-Off
Use Wordtracker’s free keyword tool and try out your own potential search
terms, relating them closely to how you, yourself, feel about your niche tool
product. Feel that it’s got a flaw? Look to see if there are any searches in the
free keyword tool for “animationstudio review”. Feel that it’s more of a glitch? Try
searching with “niche tool glitch”. The best way to figure out what your niche
customer would search for is to literally put yourself in his place!
A final word about reporting flaws in a product – always remember flaws can
actually be seen as an advantage, to some people.
Example: “It’s true that the Handy Dandy Niche Tool is ridiculously easy to use
– but this is offset by the fact that it’s not highly customizable for those who
need a more in-depth statistical analysis. It is definitely the “for animationstudio review”
version of a niche finding tool – only simpler!”
Now, if your entire target market is composed of complete newbies, this “flaw” is likely to appeal to them greatly! You weren’t being dishonest – but you were positioning your flaw to actually become a benefit.