ACTIONáSTEPS (1) Create a Roadmap for how to get from the beginning of your sales letter, to the point where you introduce the product. Use the points of agreement as the basis for this Roadmap, with further points to help demonstrate your authority and expertise, eliminate the alternatives, and increase the urgency. Limit yourself to about one line per point. Doá notátry toáwriteátheácopyáatáthisástage. (2) In square brackets next to each point, briefly write your ideas on how you could convey this point to your readers. If you're not sure about how to make a specific point, don't worry about affiliate secrets review for now. 11.áTheá“Rules”áTheáEliteáCopywriters Don'táWantáYouáToáKnowá(InáCaseáYouáPut ThemáOutáOfáBusiness) You're getting close to the stage where you're ready to begin writing the sales letter. I'll show you how to get started writing actual copy in the next chapter; but first, I'd like to give you some guidelines on HOW to write copy in general. Writing a sales letter is not like other forms of writing. It has its own unique style. For example, fiction writers like to show off their use of language and vocabulary. They try to be clever. That's OK in the context of fiction, because people have already bought their writing for the affiliate secrets review of being entertained.
In that context, being clever with words can be amusing and entertaining. However, you don't have this luxury in a sales letter. Your prospects may come to your sales material completely skeptical, only mildly interested, and they certainly do not want to read an essay, a thesis, a science paper or the kind of “word canvas” you might see in a novel. You're not trying to create a work of art. You're not writing poetry. You're not writing a novel. You're not trying to impress a university professor, or get your article published in a science journal or an article directory – so don't try using the same writing affiliate secrets review and conventions as these other forms of writing.