ClickFunnels Review: STEP #1: Pick Which Type Of Funnel You Want To Use For Your Business. There Are 3 Main Reasons Entrepreneurs Typically Create A Funnel: To Generate LEADS. To Generate SALES. To Run An EVENT (Like A Webinar). If You Want To Generate LEADS... There are two ways that people generate leads with ClickFunnels…#1 - Basic email or messenger leads (where your goal is to capture their email address and build a list). #2 - Longer form application leads (where you are getting a name, phone number, and more detailed information about the lead). WATCH THIS VIDEO if you want to generate LEADS... If You Want To Generate SALES... There are three ways that people generally sell products with ClickFunnels… #1 - A two-step “tripwire” or “unboxing” funnel. This is generally for lower priced products (often times a loss leader where you lose some money up front) but where the goal is to get a customer, and then use 1-click upsells in the funnel to generate a profit. #2 - A sales letter or a video sales letter funnel. This type of funnel is generally for products that require a little more selling, either because the product needs more explanation, or you need a presentation to sell people on the perceived value of what you’re selling. This funnel often uses 1-click upsells to generate additional profit per customer. #3 - A Launch Funnel: This is used when you are looking to launch a new product or service, and you want to build up excitement for the launch. This funnel, made famous by Jeff Walker called “The Product Launch” funnel, works really well for selling more expensive products because you have more time to sell people on the perceived value of what you are selling. If You Want To Run An Online EVENT... There are two ways that you can run your event with ClickFunnels Review. #1 - A live webinar using a 3rd party software like gotowebinar or zoom. ClickFunnels is used to customize the registration process, and increase conversion and sales. #2 - An automated, ondemand, evergreen webinar that is completely run on ClickFunnels. For this funnel, you take a presentation you already created, and use our funnels to run the whole event. ALL Of These Funnels Are Simple To Create Inside Of ClickFunnels! With just ONE click, ClickFunnels can add any upsell to their purchase!