Posted by Patrick Dan, Saturday, 13th July 2019 @ 1:38am
A Business Blog is a new approach to blending web design/blogging/SEO/SEM and Social Media marketing to create a powerful marketing tool.
Blog & Web site Working Together
We create an online presence for your business that combines the immediacy and inbound marketing potential of a blog with a standard web site. To get the best bang for your online marketing efforts both should be considered and it is best if your blog is published at least once a week. The more frequently you blog, the more the Search Engines will crawl your site.
So how do they work together?
Blogging - Your blog sits at the “front” of your website. This is your new “HOME” page. Instead of having a static page which can stay the same for weeks, months or years, you will have a page with fresh content on a regular basis. All the fresh keyword rich content you create gets published and picked up by search engines here. This gives you a platform which you can add keyword rich content to that you then promote around the web. Blogging gives you more pages on a site that can be indexed by Search Engines and allows you to rank for less popularly searched keywords but that can still drive a lot of traffic overall (what is commonly known as the “long-tail”).
Website- A “traditional website” where there are multiple tabs for the standard pages - About Us, Contact, Products, Services, Our Team, Portfolio, etc. New targeted traffic is being uncovered all the time by the blog. Sales are a numbers game, so the more traffic the more conversions to leads or sales.
Blog about one of your products or services, the search engines will pick up the post, as it is fresh content you may end up near the top of the search engine result page for the content.
A business blog combined with a traditional marketing website is a powerful marketing tool which can increase your sales and in these tough days that’s a great deal.
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