How I Used Viral Giveaways and KingSumo to Blame My Mail List
Note: Here is a guest article by Sam, the creator of Money Nest -- a personal finance site for millennials from the U.K. to make better financial decisions.
Having followed Noah for years, I knew one thing...
To grow my organization, I wanted to have more email subscribers quickly.
I searched for tools on the Internet to Cultivate an email list... and also I discovered Kingsumo to run viral giveaways
The result were EPIC:
TRIPLED my whole email list -- out of 360 to 1,005 subscribers -- in 7 days
Had a Wonderful side effect of gaining hundreds of social followers
Got four new backlinks (which helped boost my SEO rating)
Much less costly than other advertising and marketing methods!
Everything I did with KingSumo wasn't magic. I didn't invest a great deal of money. And I didn't have a huge network to use.
Instead, I used a specific strategy you can copy today.
If you want to secure more email subscribers which become clients, subsequently viral giveaways are the best thing to do.
Here is how I utilized KingSumo and viral giveaways to cultivate my email list...
6 Steps to Utilize KingSumo to Boost Your Email List
Step 1: Find the Excellent Prize to Attract Tons of Email Subscribers
Step 2: Set Up Your Perfect Viral Giveaway (For FREE)
Measure 4: Leverage Social Media for Viral Development (With Very Little Effort)
Step 5: How to Team up With The"Big Guns" to Grow Faster
BONUS: Get the most winning KingSumo checklist
Step 1: Locate the Great Prize to Attract Lots of Email Clients
No more iPads here!
One of the risks with giveaways would be attracting freebie seekers who will never read another email following your giveaway is finished.
My favorite strategy to reduce these freeloaders would be to begin with a decoration that's super tight for your market.
Should you run an eCommerce website, give away complimentary products or Shopify programs
In Case You Have an Internet site, then give away an hour of your time for a free appointment
If You've Got a YouTube channel, give away free YouTube Red
You don't have to spend a lot of cash -- Noah was able to receive 6,411 from a recent giveaway he conducted for a Seth Godin book collection that only cost him $80.
Because I run into a personal finance blog targeted at 20 into 30-year-olds from the U.K., I went with private finance books aimed at the U.K. market.
KingSumo giveaway things
To select the books, I thought about what I read over the past couple years, found my favorite, and achieved to the writer using the tool Hunter.
I LOVED your publication. Read it a few times, my favorite part was shared advice on negotiating a raise.
I'm conducting a giveaway for my own readers. Gonna promote to 1,000+ on my email and social channels.
Would be eager to give away your book + link to your website.
Preventing the email worked like magic.
The author hooked me up with five complimentary copies so long as I connected to his website and novels about the giveaway page.
Plus, he added in five free copies of a buddy's novel where he was recently showcased.
Together with the 10 awards picked, it was time to move onto preparing the giveaway.
Together with the publications in the hand, it was time for me to setup my first giveaway through KingSumo.
I didn't have a particular new contributor goal in your mind, but I did want to grow my list quicker than traditional procedures. And that I wanted to grow my email listing to acquire more clients and readers to my organization.
Here Is What I did:
Head over to the KingSumo site and enter your email address to begin your first giveaway (totally FREE)
KingSumo giveaway homepage
After inputting your email, you will be taken through naming and explaining your giveaway together with choosing the bonus entrances. As Soon as You've finished, hit Save in the bottom of the page (most issues can be replied around the KingSumo FAQ webpage )Giveaway setup
After inputting your general giveaway information, you are going to have the opportunity to enter Bonus entries to produce your giveaway go viral. That brings us to the next step.. .Bonus entries image
In Noah's movie on 2018's best marketing strategies, he emphasizes the advantage of building virality into your goods.
Since KingSumo offers pre-built virality by giving people more entries to talk about with their friends... we're likely to harness the hell out of this.
In the latest version of KingSumo, contestants can obtain more entries by clicking a custom link, following social networking pages, or viewing a YouTube video.
Use custom connection sharing
When you register for KingSumo, you can configure your bonus entries links from the giveaway setup page (under step two ).
New bonus entrances view
The very first thing I did was select"Click on a Link", and then head over to Share Link Generator.
Share Link Generator Social permit you to install custom messages from URLs, so when people share you may automatically add your own copy and hashtags.
That is better than just entering a normal Twitter profile link -- rather, you get folks helping share the giveaway for you.
Because I wanted to really get these societal messages pumping, I utilized a cheeky hack for my custom messaging...
Utilize Hashtags in custom share hyperlinks
I searched on Hashtagify.me for popular hashtags relating to giveaways and personal finance.
Hashtagify.me gave me trending hashtags relating to these terms, which I used in my custom messaging for Twitter and Instagram.
Afterward , I moved back to confer Link Generator and typed my example message, that offered me the URL I can replicate into KingSumo...
Share Link Generator picture
I went back to my own KingSumo Dashboard for my giveaway, also set up the next:
Link Text: Get 4 bonus entrances when you click here to share with the giveaway on Twitter!
Bonus Entries: 4
Every time people shared with the giveaway on social networking, each post would get viral attention from users seeking those popular hashtags.
Now my giveaway had been using custom link sharing and Twitter hashtags, the virality machine was primed.
I simply needed a way to reestablish it.
I started with simply emailing the 360 individuals already on my email list -- and then sharing in my own social channels to several hundred individuals.
Then, after a few days, I exported ALL my own contestants.
I looked for anybody with no more than one entry, aka they did not share on social networking stations.
Bonus entries for KingSumo
NextI emailed these people separately guaranteeing a distinctive bundle of content upgrades to help them enhance their own financing when they shared at least two social networks.
I'd keep track when they took action in my email and also shared by taking a look at their entrances.
Here's a sample email you can send:
Sam here, wanted to reach out personally.
Heads-up you may raise your odds to win the totally free personal finance book.
All you've got to do is talk on Twitter, Instagram, or Facebook. You'll get 12 extra bonus entrances if you'd do.
Plus, if you share on two programs, I will personally give you a totally free present of my best material in a single PDF (value $49).
Just click this link to discuss on Twitter: LINK
This link to share on Instagram: LINK
And this link to share on Facebook: LINK.
Allow me to know when you are doing and I will send over the PDF.
Measure 4: Leverage Social Media for Viral Development (With Little Effort)
After my social media machine started going with sharing at the background, I wished to raise the leverage. So I moved my focus to Facebook groups.
I am a regular contributing member of 2 U.K.-based personal fund Facebook groups.
Neither had enormous numbers, but were super busy and carefully moderated and -- because I was an active part of the community -- that they let me place my giveaway.
Be careful to not just jump in and blast out links -- build a reputation over time. Here's a good example of one the articles I created:
Reddit (be cautious )
In case you must be careful on Facebook, submitting a connection on Reddit is like walking on a tightrope.
A lot of Reddit's user base came from Digg in response to Digg introducing ads -- so it's no surprise there is a natural hatred for all things that look like ads.
Part of this was a result of the decoration being well respected and often mentioned within Reddit.
I posted in two subreddits where I was already a regular contributor (/ / r/ukpersonal finance & r/fireuk) and that I created the posts several times apart, whilst continuing to naturally contribute on both subreddits
I attempted to make the article read like a natural dialogue, as Opposed to an advertisement
I kept an eye on the comments, replying to everyone (more comments generally push more perspectives ).
Here's a good illustration of one of those posts I made:
Though this is sometimes a path to attract livelihood"compers" aka people who enter giveaways all day (yes, that is seriously a thing), I thought it was worth a try.
Here is the CRAZY component...
Some of the areas I believed will bring the worst subscribers really helped.
I asked a friend to place within a popular contest forum thread in my behalf. And it resulted in 92 contestants.
I advise you to limit posting on giveaway websites, but if used sparingly it may do the job.
I would run a little ad in my first giveaway that drove 12 entrances, so I understood the possible Facebook advertisements offered.
I ran a split test ad campaign with just two simple creatives targeting...
Men in the UK
Between 20 and also 37-years-old
With an interest in investing
This was the audience that typically came onto my website (it's possible to have a look at your Google Analytics Demographic Reporting to figure out this too ).
Here's what my creative looked like:
Money Nest giveaway
According to Facebook's transformation configurations, I invested 45.12 to generate 509 connect clicks resulting in 14 new contestants. Money well spent!
Step 5: The Way to Team up With The"Big Guns" to Grow Faster
After minding my own platforms and lead relations, it was time to venture into larger platforms. Using the power of other people with big followings, I was able to get my giveaway in more areas. Here is how I did it.
Start with other bloggers
If you want to grow your giveaway, there's a whole lot of significance in reaching out to higher-trafficked websites.
Most individuals are afraid to ask... but it is not as difficult (or frightening ) as you think.
I began by searching Google for popular U.K. private finance blogs. Then, I copied and pasted the top 20 URLs into a bulk domain authority checker, and then sorted by the highest domain authorities in Google Sheets.
Higher domain authority means better rank on Google, which gives me the chance to appear on higher-trafficked pages.
Once I sorted with domain name authority, I achieved to each blogger asking them to discuss with their audience. In returnI provided to promote their content on my societal channels.
Here's an illustration email I sent:
LOVE your website.
Recently read your article about side hustling and it really made me believe. Found it especially interesting the number of millennials are freelancing nowadays.
I am giving away 10 personal finance books.
Would really like to explore placing this at a little place on your website.
Happy to publicize your content on my societal stations in return.
Once I emailedI kept a notice at a Google Sheet of everyone I had emailed (and whether I'd delivered a follow up message or not).
If they said yes, then I'd pass along a URL for my giveaway they could post on their website.
And if I did not hear back right away, I sent two follow-ups:
The first follow-up asked if they had seen the message
The second asked if they didn't need to incorporate the giveaway on their website, if they'd share on Social Media rather than
That can be really a Robert Cialdini hack since smaller favors are considerably more likely to be accepted after an original larger favor.
I reached out to 37 blogs and ended up netting a characteristic on three blogs (plus they shared heavily social) -- and a feature in a sizable sites newsletter.
In other words, 10% of those people I achieved to showcased me!
This is HUGE... typically most chilly emails do not even receive a 10% response rate.
Leverage the decoration
Together, the 10 books had fund tips and suggestions from 50 different experts.
A number of those experts boasted their own crowds, so that I searched to their contact details with Google and Hunter.
Afterward, I reached out telling these people I'd enjoyed reading their guidance (I did actually read the publication ) , explaining the giveaway, and inquiring if they'd discuss it on societal. And I pre-built sharing hyperlinks using Chat Link Generator again.
Of the 50 writers, I managed to get in contact with 25.
From these 25, I obtained four societal shares. That is an achievement rate of 16%!
Here's a screenshot of a few of my Precise outreach mails:
Organizing email from Samuel
I am a big fan of podcasts, so after emailing the writers...
I opened iTunes to scan the private finance podcasts online
I achieved to podcasters and their guests (letting them know about the giveaway and asking for a share)
Ultimately, I followed-up twice
I emailed a total of 13 people, which got me social shares (like one influencer with 319k followers) along with a guest article opportunity.
Here's an exact screenshot of an email I sent to podcast hosts:
Example Tony email
This may seem a little cliché but staying forward organizationally was the only biggest win for me during this giveaway.
By lining up so far as you can ahead of time, and creating a checklist, then I was able to get significantly more done.
I estimated the time it would require, noted the arrangement of what I felt were the biggest wins, and marked finished or not.
To arrange the advertising in advance, I employed tools such as Twuffner, Facebook's built-in scheduling tool, and Afterwards. This freed me to concentrate on other areas (like emailing influencers).
Be prepared to hustle
Following the strategy over, what occurred for my company?
To begin with, running a prosperous giveaway wasn't straightforward.
I hand-cranked over 350 mails, failed a bunch, and spent lots of time getting everything organized.
But the results were worthwhile.
As soon as I closed the giveaway only seven days after, here were the final results...
Tripled my email list
Gained HUNDREDS of social followers
Got several high-value links
If you wish to grow your business and get more customers, starting with building your email list would be the best way to go -- and also KingSumo viral giveaways makes it simple.
Now go do the same for your company!
Sam Jefferies sites in Money Nest, a personal finance blog on a mission to help 20-30yr old's in the united kingdom make better financial choices.