Hootsuite Vs Storymate -- The Heavyweight Social Media Showdown
Notice: This article was originally released on 20th June 2014 and continues to be upgraded several times to take into account the latest features for both Hootsuite and Storymate and also the latest upgrade being 12th July 2016.
Yes we are a link building agency that offer link building services but Social networking has turned into a huge part of nearly everything we do online.
A powerful social media presence leads to brand awareness, powerful customer relationship management, target market growth, valuable opinions and a boost in visitors.
As the likes of Twitter, Facebook, Instagram, Pinterest and LinkedIn continue to be hugely popular, it's crucial to create strong social media skills in order to engage, listen and respond to your target audience.
The biggest challenge that most of us face with respect to social media is time management.
Planning and organization are crucial but using so many distinct networks to manage it can be hard to remain organised.
But, the reality is there are now tools on the marketplace that are made to help save some time and keep organized when it has to do with social media.
They could help us program posts, track mentions, react to our followers and gain key insights through the use of analytics, and data.
So in this post I'm going to walk you through two of these programs I am asked about all -- Hootsuite and Storymate.
From the end of the post you will acquire a key understanding into the pros and cons of each tool, and how you can leverage them to achieve superior results from the social media efforts.
Let us dive in and have a good look!
With Hootsuite exceeding 10 million clients, there's no doubt they are one of the most popular social networking management software around.
This useful tool helps you manage all aspects of your social media activity such as:
Publishing & scheduling updates
Sourcing engaging articles
Responding to a followers
Tracking your progress with analytics
Aside from the monitoring and management performance, you can even collaborate with team members by assigning tasks -- a task can be produced right from inside a stream (this is what displays social messages along with mentions).
A wide Array of networks are supported which include:
Mixi (Japanese social networking service)
Hootsuite also provides social networking training throughout the Hootsuite University -- a set of lectures that include best practices and tips from industry-leading manufacturers, platforms and teachers.
If it is possible to demonstrate your expertise at the end of the course, you obtain a certificate which shows you are currently a certified"Hootsuite Professional".
What we love about Hootsuite
Hootsuite's primary strength lies in the huge variety of features. You can pretty much do whatever you can possibly think of in terms of social media.
Monitoring numerous streams at the exact identical time is just another great characteristic of Hootsuite. For instance with Twitter you can add: cites, lists (favorites ), hashtags, keywords, home feed, competitors' feeds, etc..
It's easy to react to mentions inside the platform and there are a Couple of additional choices you get access to:
Vehicle schedule -- need to answer but not right today? It's simple!
Schedule on a specific date -- If the auto schedule is not appropriate, just pick a time & date.
Drafts -- You can save an in-progress message or utilize a draft as a template of types (notice: templates was a characteristic but has been removed in favour of drafts).
There is a publisher menu which lets you view your scheduled updates on a calendar. You'll also find the majority schedule feature which allows you to upload a .csv file into Hootsuite filled with your societal messages along with the dates/times you want them to be printed.
If you require help locating content to discuss, there is a content suggestion feature built in.
You also get access to a browser extension known as"Hootlet" which makes it effortless to share webpages to any of your networks while you're browsing the web.
If you click on a tweet button on a web site, you'll also see the choice to utilize the Hootlet directly alongside the regular tweet button.
Hootsuite's customer support is place on which is obviously an important factor to take into consideration and there is a range of mobile programs.
Out of everything else, I love that Hootsuite was in the sport for a long time (because 2008). This means it's a well-developed, older instrument.
This is important because numerous social management tools are being launched and most of them disappear after a while. The downside when this happens is that we get accustomed to using software and it requires a while to migrate over to a new instrument.
What we do not love about Hootsuite
I am a huge fan of Hootsuite but like with many tools, it's not perfect.
This instrument comes fully packed with a great deal of tools, but the trade-off is the dashboard has come to be rather complex. Despite several redesigns, it doesn't have a very user-friendly texture.
Although, you can certainly warm it up -- might just take longer to find your way round.
The other primary drawback to Hootsuite is that the cost of analytics reports, pricing, and in general, is great as there's a totally free plan and a low-cost pro plan however, you can't just open an e mails report just like with many social tools -- you are given a limited number of credits according to your strategy.
This does include some basic reports on the free program and an enhanced report about the pro plan -- it shouldn't be this complicated when a lot of other tools make analytics/reporting so easy.
Hootsuite provides a lot of different subscriptions.
You've got a completely free plan which supports 3 social profiles using very basic operation.
Paid programs include additional features, and they've got other programs such as'Teams','Business' and'Enterprise' that every provide more social profiles and additional attributes as you work your way upward.
If you haven't already given it a try you can get a free 30 Day trial of HootSuite.
The lowdown on Storymate
Concerning sophistication, Storymate is almost the polar opposite of Hootsuite. You don't get such a vast assortment of attributes but what you do get will be a cleaner and easier to use tool.
1 important thing to find here is another key difference between the two platforms:
Where Hootsuite concentrates on overall social media management including scheduling, monitoring and engaging -- Storymate simply focuses more about the message scheduling side of things.
The idea behind Storymate is you specify a schedule and add articles to a"Storymate", then posts will be scheduled in the intervals you have selected.
You can link Storymate into Facebook, Twitter, LinkedIn, Pinterest, Google+ and App.net.
Simplicity is the thing that creates Storymate such a terrific tool. It does not need advanced training and there is just a little learning curve involved therefore it's self-explanatory and user-friendly.
Anyone can use this instrument regardless of their social networking abilities -- you'll be able to schedule societal messages instantly and access basic reporting. Paid plans add team cooperation, higher message limits and better analytics.
What we like about Storymate
Storymate's key strengths lie in its simplicity.
There are no additional bells and whistles that are not really significant -- you just get the essentials.
Aside from the scheduling functionality and analytics, you're in a position to add RSS feeds from your favourite blogs and discuss their articles easily.
Add RSS Feeds
The simple analytics makes it easy to see which social messages are performing very best -- you can then easily re-Storymate any messages with the click of a single button.
Storymate also has their very own browser expansion which has a host of features:
Keyboard shortcuts -- Speed up your social sharing
Storymate button overlay -- Storymate images with a click
Storymate integration using popular programs -- You will observe a Storymate button on Twitter, Tweetdeck, Facebook, Pinterest, Reddit and Hacker News (you are able to disable any you do not need ).
The Storymate browser extension has another neat feature called the"Power Scheduler" making it effortless to schedule multiple societal messages across various times and accounts.
Storymate have rolled out a Lot of other Wonderful features that deserve a mention:
To begin with, they added Pinterest sharing and native video sharing that further adds to Storymate's usefulness.
Then there's Pablo, an instrument created by Storymate making it quite easy to overlay quotes/text onto pictures.
Just select what size of image you need (different dimensions work on different social networks), customize the text and include a background. Then Storymate the image, discuss it directly to your favorite social network or put in it.
Near the end of 2015 that they added a calendar view and a tool to optimize the times you discuss your content.
And in July 2016they added support for Instagram. Well, sort of.
Let me explain:
Instagram doesn't allow any resources to post to it's program for you. None in Any Respect.
So to circumvent this, schedule your Instagram post in Storymate.
When it is time to print, you'll find a push notification on your mobile cell phone. You may then press a button to send your articles over to the Instagram app and publish as you would usually.
Before, I'd have to use a different tool for Instagram monitoring. Today I can remove one additional tool out of the equation, and that's a VERY good thing.
What we don't love about Storymate
In ways Storymate is limited because you can't see your Twitter feed directly interact with your followers.
Nonetheless, this really is a dual edged sword because while this does make Storymate quite limited, it is also what adds much to its allure.
In case Storymate added plenty of additional attributes it would not be this effective monitoring tool and would not be so straightforward or easy to use.
Individual plan: Free but limits to 1 profile on each social networking as well as 10 scheduled messages.
Amazing strategy: Starts from $10/month and allows for as much as 10 social profiles, 100 scheduled messages and 15 RSS feeds per linked profile.
Business plan: Begins from $50/month and permits up to 25 social profiles, 5 team members, 2,000 scheduled posts per profile and abundant analytics. Bigger programs are available should you require it.
Both Hootsuite along with Storymate are awesome social tools which can allow you to become more organized and deliver better social media results.
Which application you ultimately choose depends largely on your unique requirements.
If you handle numerous social accounts and wish to be able to engage directly with your followers, then Hootsuite may be the right match for you. It may take a while to get to grips with all its features but once you do, you will begin saving a great deal of time together with managing your social profiles.
On the flip side, if you aren't able to dedicate much time to societal websites and you need something that's super quick for monitoring upgrades, Storymate is a terrific way to go. It is simple, fast and effective so you cannot fail.
The third choice is to utilize both since Hootsuite and Storymate do have the capacity to match each other very well. Scheduling is simpler using Storymate, however, you still need to respond and interact with your followers, and that's where Hootsuite comes from.
Having said that, Hootsuite is catching up in the front -- particularly with the launch of its Hootlet browser expansion and publisher attributes.
Finally, which application do you prefer and why? Which other social networking tools do you use?