There are numerous great social media contest app platforms that exist, consisting of those that are represented by a few of our factors (antavo and Binkd) along with among our past sponsors (easypromos). And there are many others that exist. With the recent publication of my brand-new social networks technique book Optimize Your Social, I wished to create a social networks contest of my own. The issue, though, is that a lot of social networks contest applications seem to be Facebook-centric in their platform or at least marketing, and I was looking for a platform that would permit me to be more holistic in engaging with audiences throughout social networks.
For that reason, I went on a hunt for social media contest apps that were utilized by a lot of blog writers, and found that there seem to be three significant platforms: Rafflecopter, Promosimple, and PunchTab. Although I enjoy the gamification and rewards aspect of PunchTab as well as the fact that Rafflecopter is easy to utilize and is a well recognized brand name, I chose to use PromoSimple for the fact that their co-founder really reached out to me after I had actually checked out there tool and asked if there was any way in which he could assist. I decided to take him up on his deal, and in turn offer you all of the suggestions on running social media contests that he provided me in addition to reviewing PromoSimple. Keep in mind: I was offered a free 30-day trial to experiment with their platform, but that was not based on writing this review. I am composing this because I am satisfied with their item and wanted to share my experience with you.
Keep in mind: PromoSimple provides totally free and paid strategies. A few of the functions used below belong to the paid strategy. Please see the PromoSimple Strategies and Rates page for more details.
Preparation Your Social Media Contest
As soon as you understand that any social media contest app is just there to offer you a platform and a picking mechanism, the devil truly remains in the information of:
What is the objective of your social media contest
Who is your target market
What do you desire them to do in order to take part in your contest
What will you provide them to incentivize them to get involved
How will your promote the contest
If it sounds easy it is, however obviously it needs a remarkable quantity of creativity in the preparation and time and energy in the promo! Among the essential things to keep in mind as well is, you attract what you provide, so if you are trying to draw in a specific group, think hard regarding what prize would be considered important to them.
Architecting Your Social Network Contest in PromoSimple
Using PromoSimple, once you have thought through all of the above, it truly just takes a couple of minutes to create your project. A look at the listed below screenshot reveals you the real screen I used for my Maximize Your Social launch campaign. PromoSimple works you through a five-step procedure of social media contest creationm which starts on the first step where you enter the core information about your contest:
Your contest heading
The information of your contest
Overall number of winners
Contest start and due date times
PromoSimple Project Contractor social networks contest app review
The PromoSimple Project Builder guides you through the 5-step process to create and publish your social networks contest.
In the 2nd action visualized below, you get in more specifics about the entry mechanism for your contest including:
Required information for participants
Entries granted per entrant
promosimple project contractor social media contest app review
Action 2 of the PromoSimple Project Contractor.
Social Media Amplifications Options
Up until now there has actually been no reference of the social networks amplification options that PromoSimple uses. But it is in Action 2 where we begin to include all of those social networks calls-to-action as either needed or optional parts to our social networks contest. For my contest, as imagined listed below, I only consisted of basic market details along with newsletter subscription as the obligatory things needed for entry, but the bonus alternatives is where I included various social media amplification choices into my contest.
PromoSimple Social Media Amplification Options
PromoSimple offers a variety of alternatives to help you supercharge your social networks contest.
As you can see, there are a great deal of call-to-actions that you can include beyond Facebook in your contest! A diminished of the imagined functions would appear like this:
Newsletter membership (integrated in combination with Constant Contact, MailChimp, and Mad Mimi-- for others consist of a link to a sign-up form).
RSS Feed subscription.
Refer a pal option, to permit individuals to help get the word out about your contest! The function works like this: Each entrant is offered a special URL that they can promote on their social websites and directly by means of e-mail. The referrer gets an extra entry into the free gift for each person who comes through their URL and gets in. The PromoSimple folks told me that whenever this function is deployed they normally see a 5-10% lift in special entrants.
Increase social media fans by getting Facebook Likes, Twitter Follows, Pinterest Follows, and Instagram Follows.
Increase social networks engagement with particular contest-related content by asking for Pinterest Pins, Instagram Likes, Twitter Tweets, and Blog Remarks.
Lead your entrants to any social networks channel or site you select through the Customized Entry. I utilized this to lead individuals to the Maximize Your Social book trailer.
There are also ways of engaging with your participants by asking for their input in a variety of ways: Several Option questions, Checkbox surveys, or asking through a Drop-Down question.
Every single one of the above choices is personalized to a big degree, and each one can be tailored vis a vis the number of points you wish to give per entry. For instance, I position more worth on the amplification through referring good friends and real sharing of my messages than a simple follow, so I made them greater in point value.
Publishing Your Social Media Contest.
While I wanted something reasonably easy, it must be noted that prior to you release, PromoSimple offers you a range of display and customization options so that you can provide your user interface a genuinely unique look-and-feel. I didn't spend much time on these options, however if they are important to you, they are there.
Once you've settled whatever, publishing your contest is as basic as clicking one button! After that you are provided a range of publication choices as shown listed below, the most important ones being:.
Code to embed into your own website.
Add an entry type to your Facebook Page.
And that's it! This is what the final result of my contest looks like (oh, and you can enter it yourself to get a better feel for how PromoSimple works before Monday, October 14 at midnight Pacific Time):.
But wait, there's more! In addition to the above publishing options, PromoSimple offers you a range of other options to develop widgets that can appear in your site sidebar (see the top of the sidebar on Maximize Your Social to see how mine looks), a Facebook Widget, or a "Site Layer," similar to a Hello Disallow which appears at the top of all of your pages.
PromoSimple Promotional Widgets.
PromoSimple gives you a variety of methods of displaying your social media contest on websites.
Promoting Your Social Network Contest.
Now the simple part is done and the hard work starts: Promoting your contest! It goes without stating that you want to utilize all of your marketing properties to press people to your contest. Paid Social, whether on Facebook, Twitter, and even LinkedIn, is another excellent method to expose your contest to a really targeted audience.
PromoSimple also helps by including your contest in their own Giveaways Directory, which then assures that your contest goes out to the Giveaways Network, who's integrated widgets, directory sites, and emails have a combined audience of 10s of countless users. Lastly, one of the paid choices is to get included placement in the Giveaways network, consisting of in the e-mail newsletter that is sent out to a great deal of individuals. I was used the opportunity to be included, and I can tell you that appearing in the newsletter will considerably increase the number of individuals to your contest!
It needs to be kept in mind that promo in the above directory site as well as widgets, which might be featured on 3rd party websites, is totally optional as some of you may want to target an extremely focused/niche audience on your own.
Evaluating Your Social Media Contest.
What I really like about PromoSimple is the reporting performance that it provides so that you can dig down into any one of the following areas for analysis:.
Entrants by area.
Daily charts of entries.
Entries by call-to-action, so you can see which entrants did which actions.
You can drill down into the information, for instance, to see which of my entrants in fact repinned my book image, for instance, and confirm the outcomes. In addition, all of the data from any among the call-to-action entries can be downloaded so that you can really follow back or engage with those entrants that you feel may be influencers, for example.
At the end of the day, the ROI of your social networks contest will depend on a great deal of different elements. For me in attaining more comprehensive brand name awareness for my brand-new book, my contest has currently been a success for the small amount of time and cash invested.
Have you ever utilized PromoSimple as your social networks contest app? What have your experiences been running a holistic social networks contest throughout a range of platforms? Exist any additional functionalities that you see missing in PromoSimple? Please share your experiences with us!