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5 Website Design Tactics Which can be Do harm to An internet site . and WEB OPTIMIZATION Appraisal

Designing a web site is both art and science. It needs artistic endeavor, visualization from user's perspective, and great technical skills to convert the visualized design into palpable creativity. The worst thing any organization can do would be to copy another company's website and implement it as his/her own. This sequence, if repeated by other companies, contributes to a small grouping of inadequately designed websites. It doesn't suffice the basic requirement of user experience. Such websites qualify a low rank in SEO valuations, resulting in poor traffic and low site ranking browsing engine ranking.

You can find web design techniques that needs to be avoided or chosen with objective analysis, as they may be either harming website design, or diminishing SEO valuation. Some are discussed below:

1. Using Tables in Website Layout

Using tables in a website layout makes the page complicated, as most layout tables use lots of table attributes such as for example colspan, rowspan and nested tables. Although designing tables might be easy, the maintenance is tough. Most screen readers find it difficult to understand tables as they are supposed to learn it in the sequence displayed in HTML, and the information within a table layout becomes puzzling when read from left to right and top to bottom. This is further exacerbated once the table is nested. HTML5 advocates avoiding tables in page layout and HTML 4.01 disallows it. Presentation is kept separate from HTML, when CSS is employed, so maintenance of tables in CSS is just a bit easier. Tables might obstruct the flexibleness of the page affect SEO. Nested tables take far more time to load than CSS for the exact same design. (1)

2. Infinite Scrolling

Although scrolling is just a very popular design and commonly used across most websites (especially e-commerce), it is not for every website. By using this technique is dependent upon the goals of the website. If the goal of the website would be to stream content continuously and the information structure is flat, it can be useful. However, if the goal of the website is to aid users to discover a specific task or compare choices, it could hurt user experience.

In specific task accomplishment, users find grouped content more interesting. The user might feel overpowered by the abundance of information presented by scrolling a constant page (leading to low conversion). Hence, infinite scrolling is just a bad technique for websites focussed on task accomplishment activities. This calls for them to back-track their search or find a particular content. (2)

3. Parallax Scrolling

Although parallax scrolling is popular and is a good function that contributes to a loyal visitor, you will find issues associated with it too. Parallax scrolling can result in low valuation for SEO ranking. If the parallax website is one page of content, images, and good visual display it is OK. However, if the website has infographic.i.e. image having text, Google does not read it! This will lead to low SEO rankingĀ website development. It may be sorted by converting the image content to actual text. The situation associated with footers should be studied into account as some users could be looking at the data available in the bottom of the page. Parallax webpages with images will take more than usual to load, thereby making most users leave the website ahead of the page actually loads. (3)

4. Lazy Loading:

Lazy loading does not allow content or images to load until users interact with that part of the page. This content then can not be indexed by spiders and won't have the ability to load the remaining portion of the page (only the visible content gets indexed). This will lead to low valuations for SEO and hurt the page traffic. The development and SEO team should evaluate the intended design to figure out complicated elements which will be difficult to implement. (4)

5. Lack of Mobile Configured Design

With high infiltration of mobile, it is required for a business to own its website mobile friendly, with a responsive and adaptive design. It's a primary bearing on traffic. With Google's introduction of mobile algorithm, websites who're not mobile friendly are pushed into the search listing. A responsive design allows loading of the website on all device types. Device detection is achievable through adaptive design, which allows progressive improvement according to user requirements. However, configuration to any or all available device types may be a challenge. Responsive/adaptive technique of design uses the responsive feature for several content and special coding for images making lightweight pages for mobile, and this improves load time. (5)

Wanting to copy a so called'great design'from some other website might look new and creative, but such steps can act as a barrier to meeting the required goals and objectives of the website in the long run. They might not merely harm the creative appeal, but in addition block the natural SEO valuation of the website.

The aforementioned mentioned issue areas are a view in to the possible faltering design technique which might either arm or harm a website. It's required for the website owner to totally understand the objective of these website designing techniques before just applying them with their website for maximizing gains.

References
(1)Kyrnin, Jennifer. "Don't Use Tables for Layout." About Tech website. 24 February 2015
(2)Loranger, Hoa. "Infinite Scrolling Is Not for Every Website." 2 February 2014. NN Group Website. 24 February 2015
(3)Ryan. "Common issues with popular designs." 24 November 2014. Inspired Mag Website. 24 February 2015
(4,5) Schachinger, Kristine. "5 Techniques That May Be Killing Your Website (and SEO)." 18 February 2015. Search Engine Watch Website. 24 February 2015


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