From SE OBN member Daniell Brett:
Data from new research coordinated by the Brazil Chapter of the Aspen Network of Development Entrepreneurs (ANDE), the AVINA Foundation and Potencia Ventures demonstrates significant growth for social and inclusive businesses in Brazil. The purpose of the study was to identify which regions and groups are fueling the most economic and social change.
The report, released this week in English in time for Global Entrepreneurship Week, reveals a changing landscape for Base of the Pyramid (BoP) customers in Brazil, where 40 million people are still living below the poverty line. Three key groups in this emerging sector -businesses, capacity development providers and investors — were examined. Operations, performance and impact were evaluated, and data was aggregated by business sector.
The mapping project was conducted by Plano CDE, a research and consultancy firm based in Brazil specializing in the BoP. Among the study’s key findings:
• The Southeast region of Brazil has a concentration of talent: 39 percent of the 140 social or inclusive businesses identified, 75 percent of capacity developers, and 86 percent of investors were based in this region.
• Social impact matters: more than 90 percent of the 50 businesses which were examined in depth in the report were established with the intention of creating social impact; 93 percent of investors consider social impact when evaluating investment proposals.
• 70 percent are relatively young, established within the past ten years, and nearly 75 percent of the businesses sell their goods and services to individuals and households.
• The education sector proved key, with 75 percent of capacity development providers focused on this sector, and 64 percent of the investors surveyed preferred to invest in this area.
• Over the last three years, the 40 capacity development providers studied have supported 250 businesses, more than 50 percent of which are now self-sustainable.
“Social and inclusive businesses as well as being economically lucrative, have a direct positive impact on low-income people, whether offering high-quality products and services at affordable prices or creating opportunities in the value chain,” said Rob Parkinson, Coordinator of the ANDE Brazil Chapter.
The study shows that 72 percent of the beneficiaries of these businesses come from the lowest income groups, households earning less than two minimum wages (approximately $680/month). 38 percent of businesses surveyed focus their impact on women, 30 percent on children and teenagers, and 16 percent on those with disabilities.
The mapping confirms that well managed and economically viable social businesses make an important contribution to the well-being of low-income groups in Brazil, as a source of income and access to essential products and services.
To read the full report, please visit: http://www.aspeninstitute.org/policy-work/aspen-network-development-entrepreneurs/chapters/brazil