Following on from the SVC2UK prototyping weekend (Appathon at SHU, 8-9 Oct 2011), this masterclass takes student entrepreneurs and developers to the next stage of taking an idea and turning it into a commercial proposition.

We will look at app development from the following angles:

• Mobile and the opportunities it offers for apps
• Platforms and business models
• Customers and markets
• Making money from your app

Space is limited, so we are having to restrict Business tickets to one per organisation.

Programme

12:30 Registration. Refreshments

13:00 Welcome and Introduction

13:20 Keynote Talk: The State of the Mobile and App Landscape (Robin Cramp, Mobile Manifest)

13:50 Roundtable Discussions: Platforms and Business Models
         Mobile Development: Native v Cross-Platform (Trevor Ward, Softly Wired)
          The Business of Games Apps (Russ Stearman, Team Cooper)
          From Idea to Investment (Michael Dimelow, ARM & Ben Hookway, Vidiactive)

14:40 Break. Refreshments.

15:00 Roundtable Discussions: Customers and Markets
          The Great Divide between Business and the Customer (Lee Strafford, formerly Plusnet)
          To App or Not to App. The Client Knows Best? (Steve Dupree, Diva Creative)
          Apps for Specialist Markets (Chris Murray, epiGenesys)

15:50 Keynote Interview: From Idea to Paying Customers in 7 Weeks (Joel Gascoigne, Buffer)

16:20 Roundup

16:30 Close. Networking Drinks.

Find out more about the discussion hosts.