Fashion is an expression of a distinctive style particularly in clothing, footwear, accessories or makeup. It belongs to the style of doing something, looking different and dealing with others reduceri imbracaminte . It encircles a wide range of categorization like behavior, speech, actions, manners and lifestyle. There is much intellectual discussion over fashion and clothing and their importance within present day society. Fashion and clothing can be defined as many things that hold our society together. Fashion can be defined as an existing norm or style of dress, manners and way of socializing, whereas clothing is defined as garments collectively. If fashion and clothing were eliminated from our lives there would be no room for individuality and the world's population would be the same. There also would be a loss of the distinctions between social classes, which was much defined in the 18th century but is still present today. The eradication of fashion and clothing would also change the dynamics of the social world and social relationships.
Mod, short form of 'modern', refers to a youth lifestyle that came out from London during 1960s and quickly spread to other parts of the world. Being fashionable is not only desirable but also satisfying. It is very usual that the young students get attracted to fashion the most and start following the trends instantly so fashion influences our youth strongly. Fashion continually has an impact on the society. It affects our views and attitude towards social culture. We introduce new ways of lifestyle through fashion and create awareness within ourselves to reinstate a new line of customs. It is a leading social statement for students to make an outside appearance to their social circle. Malcolm Barnard says in his book Fashion as Communication, "Fashion and clothing have always been explained as forms of communication" (39). Students use fashion to exchange their feelings and beliefs. They use fashion as a way of social contact with reference to scrutiny for all sorts of people. Fashion is a way of communication to convey with the world what their personality really says.
The decade of 1920 is called the Age of Flaming Youth because of its wild and jazzy expression. In this period the energy of youth was set free in a new way and no style seemed too ridiculous to become a high fashion. Our world has globalized. Celebrities play very important role in the lives of youth. Students look up to their favorite icons to keep themselves up to date. While watching television or using internet, they can easily be attracted by a variety of fashionable concepts. Moreover, the students idealize their favorite celebrities and they always have a desire to look like them so they do their best to imitate the appearance and lifestyle of their idols. They are trying to grasp all the existing fashion from their society to enhance their personality. Whenever they socialize, they talk about new things which could be adapted. They use non-natural way of expression, speech and mannerism in their routine lives which is relatively artificial.
In my point of view, there are two categories i.e. positive and negative impact of fashion on students.
The fashion in our society has a lot of negative impact on students. They only think about new fashion and this result in spending of a large amount of money. Therefore, they are not able to become aware of other important needs of life. It always distracts them from studies. Once a style or fashion gets in a trend, it is instantly chased by student community regardless of the fact that how much hassle it leads to. On the other hand they are caught in the confusion of fashion due to impact of society. To follow a certain fashion, one has to adopt some actions and to do so some students go beyond their limits just to attract their surroundings. Eventually they become hopeless instead of being ingenious and suffered from depression for being within fashion. On the other hand, it is also a thought that the money spending on Fashion could be spent for various other purposes like charity and helping the poor.