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How Product Deformulation Helps to Identify Competitors Products Composition?

The objective of any market-oriented company must be to create a product offering that is different from the competitors' offers, that is difficult to copy and that offers greater value to some segment of the market. In other words, the key is to make products that are irreplaceable in the opinion of consumers.

To offer a product different from the offer of the competition it is necessary that said product has a differential advantage that is able to justify the act of purchase and make a difference. The key to a competitive advantage in a market-oriented sector is to understand consumers and their buying decisions better than competitors: you have to know what are the expectations of consumers to produce products that can be sold instead of simply selling products why they can be produced. 

About product deformulation

The analysis of the deformation of a product, also known as "reverse chemical engineering", is the process of analytically decomposing the formulation of a material or product to separate and determine the specific identity and the exact quantity of its main and secondary components. This process can be vital for a wide range of scenarios, such as the identification of dangerous components in consumer products, the determination of a possible patent infringement or the improvement of the competitive positioning of new or existing products.

While many strain labs advertise services to identify the major components of a formulation, few can accurately deliver a complete deformulation analysis that identifies and quantifies the ingredients in a complex formulation. Even less can combine the ingredients to deliver the proper production process of the formulation.

There may be a variety of reasons why a laboratory customer desires deformed chemicals or reverse engineering products. This will determine how a product is designed and manufactured physically and chemically, and utilizes the diverse experience of LPD's laboratory services personnel in manufacturing techniques. Also Product Deformulation Helps to Identify Competitors Products Composition.

Why a lab client might want to deform a product:

·         The product of a competitor exhibits a performance benefit over a customer's product.

·         A customer wants to compare all the products and processes of the competition with his for reasons of sales and marketing.

·         A competitor product can infringe a patent that a client has presented in its own product

·         A customer wants to find out what materials or manufacturing processes a competitor is using as part of the development or performance improvement activities to reduce the time and costs of product development.

·         To explore the subtleties of a customer's own manufacturing process to better understand how it works as part of product and process development. Alternatively, it could be reducing the risk of inactivity of the process or rejections in a higher risk activity recognized

·         As part of the manufacturing and industrialization activities.

Common reasons to use the deformation services:

·         Analysis of competitive products: Performing a chemical deformation can help you obtain invaluable information for product improvements, such as which components reduce production costs, produce superior performance or allow the formulation to meet your specifications.

·         Solve manufacturer problems: Fully understanding your formula and production process will allow you to avoid and limit common manufacturer problems, such as increased production costs, degrading quality or unexpected problems and closures of capacity.

·         Patent infringement investigation: The reverse engineering of a product can confirm if a competitor is infringing its intellectual property or prove that its formulation does not infringe an existing patent.

·         Validation of Marketing Claims: Chemical deformation equips your marketing team to promote trust in your brand by informing consumers about the superior composition, performance and safety of the products.

·         Analysis of product failure / contamination identification: A fault analysis will identify unknown ingredients or contaminants in your product that can help quickly correct a defect and, ultimately, prevent a costly withdrawal. Our laboratory can detect and identify various components within a product at very low levels to identify traces of impurities.


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