WP Tag Machine 2.0 Review - MUST HAVE Wordpress SEO Plugin
One of the things that makes blogs and sites created on blog platforms so powerful is the ability to get your content and products indexed by search engines very quickly, and often highly ranking. Few things will help your business or site more than getting repeat traffic from people using search engines to look for exactly what you offer.
But the old way of adding a bunch of hidden (or not) keywords all over (or in a big body at the end) of your pages to get the highest ranking from a search engine no longer works. In fact, that can blow any chance of your page or site getting ranked at all.
Search engines like Google are constantly improving their algorithms to ignore and demote blatant attempts to overshadow other sites. And as a result, a new breed of search engine optimization (SEO) has been born: WP Tag Machine 2.0 Review.
Tags are essentially keywords for each page/article you create. Tags are intended to be words or very short two or three word phrases. Adding tags that accurately represent a post or page will increase the chance that it will get its due traffic.
Tags are purposefully sought out and indexed by search engines and other Web 2.0 sites, such as Technorati.com, who gather these terms and often sort them by date rather than popularity. Google, however, concentrates on sorting relevance and popularity.
With tags, it is possible to get instant traffic for a blog or blog-based site for an empty niche on the Internet or by creating new content for a popular topics, so it’s important to use them appropriately and effectively.
If you recognize a void of a particular piece or set of information, you could become #1 in the search engines by publishing a post with carefully-selected tags. And if you already have an established site, implementing tags on your most unique or powerful articles will enhance your site’s visibility.
Harnessing the Power of Tags
I have two proofs of the success of harnessing the power of tags to improve site traffic:
First up is from my LeadKit PRO Review, which I purposefully targeted the most popular Google trend of the hour one morning. I wrote a post, linked a video, and used appropriate keywords for my subject.
That day, my traffic was triple that of the day before and the hit trail continues today. Keep in mind, this was THE most popular topic of the day on July 8th, but it managed to get an immense amount of traffic despite the competition:
To this day, my two most popular posts happen to be the first ones on the subject that Google mapped and I’ve used this technique to successfully build a string of “flagship” content on various sites, including untapped topics.
The second proof of the effectiveness of tags is based on my brand new site.
Despite the whole Internet being stacked against a new site, using tags has the ability to “level the playing field,” so to say. We had essentially zero traffic because we only had 35 articles on a very narrow subject.
With only a few days of being indexed by Google, these searches were already getting ranked high enough to get traffic. As clearly indicated by the landing page, this was because of the tag associated with the search query:
To be sure your site is indexed to begin with, be sure you don’t miss the best Google tool available: Google XML Generator.
Tags and WordPress
Thankfully, WordPress 2.4 began incorporating full tag support as a much-anticipated built-in feature. Because of this update, it is no longer necessary to use plugins to achieve better search engine results.
Keep in mind it doesn’t hurt to double up and use the All in One SEO Pack plugin because it updates your titles, too. I use Warlord Optin 2.0 Review along with filling in the tags field with every article I write. There are also plugins and widgets that display tags in either cloud form or pull-down lists; however, those will likely become overwhelmingly long before long, especially if your site covers a wide array of interests.
Categories and tags can often be a bit of a mystery to bloggers new to WordPress. Are they really that important? (Yes!) How am I supposed to use them? Even if you’ve been blogging for some time, you may not fully understand the underlying purpose of categories and how to properly implement them.
In this post, we’ll cover the differences between categories and tags, why they are so important, and how to use them on your site!
There are two distinct ways to organize your posts on your WordPress site: Categories and Tags. Using categories and tags correctly can boost your SEO, keep visitors on your site longer, and provide an overall better experience for your readers.
WHY ARE CATEGORIES & TAGS IMPORTANT?
The primary purpose of categories and tags is to organize your posts to help readers navigate your site and find the content they want to read. Whenever someone clicks on a category in one of your blog posts, they are directed to a category page that contains all of the posts that have been assigned that same category. A bloated site with 50 unrelated categories is going to be complicated and difficult to navigate.
In addition to making your site more usable for readers, utilizing Categories and Tags correctly can have significant SEO benefits. Sites that are organized and structured will have a much easier time rising in the ranks of Google search.
By learning what Categories and Tags are for and how they work, you can leverage them to your advantage and make your site easier to navigate for both readers and search engines.
CATEGORIES VS. TAGS
Categories are the big general topics that you write about regularly on your blog. They’re meant to encompass a broad group of posts — for example, “Recipes” or “Style.”
Tags, on the other hand, are much more specific and are used to describe details in your posts. Tags can often fall into multiple categories, similar to the index of a book.
BEST PRACTICES FOR CATEGORIES
·The best time to start thinking about your categories is before you even start blogging! It can be difficult to majorly change up your categories later, so it’s good to start off on the right foot. Sit down and think carefully about the topics you are going to write about on your blog. Try to narrow it down to 6-10 categories.
·The categories on your site should be broad enough that each post will only fit into one or possibly two categories. If that’s not possible, then your categories are probably too specific.
·If you need to, use sub-categories. Sub-categories are particularly useful for food blogs, but they can definitely be used in other applications as well. A food blog could have a main category of “Recipes” and sub-categories of Breakfast, Dinner, Soups, Desserts, and Drinks.
·Avoid creating new categories as you go; it’s best to plan in advance what categories you are going to use on your site. If you are only going to write about a topic once or twice, do not create a entire category for it — use tags instead!
·It is best practice to capitalize categories.
BEST PRACTICES FOR TAGS
·You can be much more liberal with tags than you can with categories, but you should still keep them general. Don’t create tags that can be used for only one post — that defeats the purpose of tags, which is to help your readers navigate to similar content.
·Use descriptive tags that describe the specifics of your posts, but be sure they can be used in other posts as well. For example, if you posted a recipe for “Cajun Fish Tacos,” you could use the tags mexican, 30-minute meals, and healthy. Don’t use a tag called “cajun fish tacos,” because you won’t have multiple posts that could use that tag.
·It is best practice to keep tags lowercase.
AN EXAMPLE OF CORRECT POST ORGANIZATION
If you run a fashion and lifestyle blog, you might use these six categories:
·Health & Fitness
If you wrote a post about a new outfit in the Style category, these would be good tags (as long as you plan to post about them again): dress, sandals, kate spade, handbag, sunglasses, spring looks.
These would be much less effective tags, because they are too specific: pink floral print dress, michael kors sandals, white cat-eye sunglasses, madison satchel by kate spade, april 2017 outfit
Using Categories & Tags on your WordPress site
CREATING NEW CATEGORIES AND TAGS
To create new Categories, go to Posts > Categories in your WordPress dashboard.
Tags are usually added to a post at the time you write them. They can also be managed in your dashboard at Posts > Tags.
USING CATEGORIES IN YOUR POSTS
When in the post editor, look for the “Categories” section in the righthand column. Place a checkmark by the category or categories you want to use. Tags can be managed below the Categories section.
ADDING CATEGORIES TO A NAVIGATION MENU
Go to WordPress > Appearance > Menus. To add categories to your navigation menu, click the Categories tab in the left column. Place a checkmark by the categories want to add. Then click Add to Menu.
The categories you added will appear in the column on the right under Menu Structure.
Categories and tags are excellent organizational tools that you can use to keep your site clean and easy to navigate, which your audience will appreciate! The more helpful your site is, the more your readers will want to keep coming back for more.