Viral Traffic App Review: Get Commissions From 100% FREE Traffic On Complete Autopilot
It’s your biggest frustration.
The thing that keeps you up at night. That makes you want to bang your head against the wall over, and over, and over...
Not enough traffic.
You can learn every conversion technique in the world but it will all be pointless if you have nobody to convert. So how do you fix the traffic drought?
Maybe you've tried a million things and they don't seem to work. Or maybe you read our guide 130 Ways to Get More Traffic to Your Website and didn't know where to start.
Well, You don’t have to look any further than the social platform you won’t admit you still use:
With this one social platform alone, you'll be able to skyrocket your traffic, and get your content and business in front of the eyes of hyper-targeted groups of your ideal customer. For free.
I hope you have your party pants on, because thisViral Traffic App Review is the ONLY guide you'll ever need to read to drive MASSIVE free traffic and results from Facebook. Seriously. Ready?
Why Facebook for Traffic?
Facebook remains the biggest social network in the world bar none, with over 1.5 billion monthly active users.
With those numbers, it’s tough to argue that your target market is not on Facebook.
If you’re not convinced yet, Roku TV Boss Reviewshows that as of October 2014, Facebook drove almost 25% of all web traffic.
Open your Google Analytics. Is 25% of your traffic coming from Facebook? No? Then you're leaving free visitors on the table and need to read this.
After you read this article, you’ll be equipped with Facebook traffic knowledge bombs to take you past the limited reach your Facebook page is currently getting and start rolling in Facebook traffic goodness.
This truly is a Sumo-Sized guide, clocking in at over 10,000 words. Yep, you read that right. That's why we created a checklist to help you through EVERY strategy in this guide, step-by-step, so you don't get lost in the weeds:
Click here for our Facebook marketing checklist!
So now that you've got your party pants on and you're armed with the checklist, here’s what we’re going to cover:
1.Increase Shares by Making Your Content MASSIVELY Share-Worthy
2.Drive Traffic by Starting a Facebook Group
3.Boost Your Visitors by Participating in Established Facebook Groups
4.Get More Facebook Fans for Wider Reach
5.Maximize the Reach (and Traffic) from Your Facebook Page
6.Push Traffic by Reviving Your Archives
7.Optimize Your Personal Facebook Profile for Traffic
Without one of the directions on the roadmap, you’ll get lost in an empty, trafficless void. You don’t have to take all of the strategies in this guide to get to the coveted #4, but don’t skip over any of the steps in the roadmap.
Choose one (or more) of these tactics to drive traffic to your website through Facebook.
Strategy #1: Increase Shares by Making Your Content MASSIVELY Share-worthy
You know what helps you get more traffic from Facebook?
People sharing your content on Facebook with their friends. And their friends sharing it with their friends. And…
You get the point.
Think about it. If even 10 people visit your website each day, and one of those people share your content with 200 friends on Facebook, you’d boost your Facebook traffic. And if even two of those 200 friends (that’s just 1%!) shared it with their 200 friends…
It’s the domino effect in action. But how do you push over the first domino and get that first person to share your content?
Well, you need to create content that acts as share magnets. I’ll show you how.
Trigger High-Arousal Emotion
If you want to create content that is crazy-shareable - content that has the potential for going viral on Facebook and other social channels - you’ve gotta inject some emotion.
I’m not suggesting you make your visitors want to cry. I amsuggesting that you get your users fired up about something, though.
In the book Contagious: Why Things Catch On Jonah Berger conducted a study to analyze virality - or why things go viral on the interwebz.
The study proved that content that triggers “high arousal emotion” (like anxiety and amusement) is far more shareable than content that elicits either no emotion or “low arousal” emotion.
Those who felt “fired up” were more likely to say they would share the content than those who felt mellow or neutral.
Why do you think that every time you log in to Facebook you see yet another Buzzfeed “article”?:
If you can entertain your visitors or trigger some good old-fashioned anxiety, you’re on your way to conquering Facebook.
Include emotional triggers to elicit emotions like fear, outrage, awe and amusement in your headlines, calls to action, and content itself to increase those shares - and therefore, traffic.
Use a Strong Call to Action
You know what works best when you want something from somebody?
Asking them for it.
In fact, it works far better than expecting them to read your mind (surprising, right?).
That’s why using a strong call to action works so well. Derek Halpern nails this with his video Why People Don’t Buy What You Sell. Which are you more likely to share - the example on the left or the example on the right?
That’s what I thought.
Increase your shares by actually asking your existing visitors to share your content.
Don’t just ask them for the share, though. Get as specific as possible and watch your shares (and traffic) skyrocket. Ask them to share with a friend who would appreciate the content, or for a specific reward...
Incentivized Sharing for Super-Effectiveness
To boost your Facebook shares and therefore traffic, try incentivizing the sharing.
We did this in our 2016 Reading List, offering a free book set to one winner who shared:
And also in our Power Words guide by offering a bonus spreadsheet to sharers:
When you click the “Get the Spreadsheet Now” button, it’s yours for free if you share the article, boosting our social shares.
Use Power Words
Remember when we told you that power words crank up your marketing effectiveness?
This remains true for making your content more shareable on Facebook, too. Using power words not only drives traffic to your content when it is shared, but it also makes people want to share it.
Take a page from Cosmo (get it?) and weave power words into your headlines:
Which would you rather share:
12 iPhone Storage Hacks That Will Change Your Life
12 Ways to Increase Your iPhone Storage?
I want to be responsible for changing my friend’s lives, not being a Practical Patty with iPhone storage.
You can choose from a list of 355 power words here.
Make it Dead-Simple to Share
The lowest hanging fruit for amping up your traffic from Facebook is making sure your content is easy to share for your existing visitors.
Regrettably, your audience has the attention span of a goldfish - meaning they’re not going to do any of the ground work to share your content themselves.
You have to make it dead simple for them to do so.
This article on power words was shared over 300 times on Facebook, driving a lot more traffic to the post:
But what if we didn’t have those share buttons floating to the left of the post?
We would have been giving up thousands of views because it would have been much more difficult for readers to share it. Here is our traffic for that article on the day it was published.
If you haven’t already (seriously, bro?), install Sumo and activate the Share buttons. Don’t make your visitors hunt for a way to share your content - because they won’t.
Create Beautiful, Shareable Images
When people share your content to Facebook, you want the resulting post to be eye-catching and visually appealing to entice their friends to click the link.
To boost those shares, clicks, and engagement, create a custom image for your content like we’ve done with our social proof post:
Airbnb, Slack, Amazon, and every other top site uses this tactic. Are you taking full advantage of it?
Posted by Sumo.com on Thursday, December 17, 2015
You don’t have to be a designer to create shareable images. You have a couple of options:
1.Use a program like WordSwag, Canva, or PicMonkey to include text over an image. WordSwag is by far the easiest, as it pulls free, high quality images from Pixabay.com which don’t require attribution.
2.If you want to get fancy and can find your way around Adobe Photoshop or Illustrator, you can flex your branding muscle. Use the fronts your brand usually uses and use images from a stock photo service like Bigstock.
When you create your images, make sure they fit within the ideal Facebook image sizes to ensure it displays nicely:
Landscape: 1200 x 628 pixels (ideal)
Square: 470 x 470 pixels
Portrait: 500 x 700 pixels
After you create this shareable image, set it as the meta image so when people share it to their own news feeds, you’re increasing the chances that their friends will actually click on the article, and then share it themselves.
To make sure the correct image shows up on Facebook when the content is shared, you can either get complicated and add “open graph” tags to your section of every page on your website, or just keep it simple and install a plugin that will let you set the meta image, like Yoast SEO Plugin.
With this plugin you can also set meta descriptions and titles just for Facebook (the perfect place to incorporate those power words).
Stuff goes viral when it triggers high-arousal emotion. Not that type of arousal. Get your mind out of the gutter
Your visitors aren’t mind readers so ask them to share your content on Facebook by using a strong call to action.
Incentivize those shares to sweeten the pot.
Use mind-blowing power words to make it irresistible for your visitors to share - and for their friends to click.
We’re all goldfish. Make it easy for people to share your stuff.
Humans are visual creatures. Make them proud to share your content with beautiful, shareable images.
After you’ve made your content incredibly shareable, you can check that off the list and move to the next item…
Starting a Facebook group.
Strategy #2: Drive Traffic by Starting a Facebook Group
One of the most lucrative ways to not only increase your Facebook traffic but also engagement with your audience is through Facebook groups.
Facebook groups are ripe opportunities for market research and traffic back to your website because you’re putting your content in front of the eyes of your audience where they spend time: their news feeds.
This makes groups one of the best ways to use Facebook for marketing right now. And guess what? You’re about to see a little piece of Sumo history go down, because we’re starting a Facebook group for our Sumo Pro users in public to demonstrate.
So how do you start a group to drive traffic back to your site? First, you have to decide on the position of your Facebook group.
How to Position Your Facebook Group
You can either position your Facebook group around:
1. An event, challenge, or course you run
2. Your website/business in general
3. Your niche, industry, or topic.
There are pros and cons to each, so before you choose, ask yourself what your objective for your Facebook group is.
Do you want to drive new visitors to your website? If so, focus on the third option. Do you want to maximize your relationship with your existing fans and drive repeat traffic to your website? If this is your jam, focus on the first two.
Positioning Your Group Around an Event
Let’s say you are in the fitness industry and decide to host a 100 pushup challenge. Every day for a month you challenge your followers to do 100 pushups.
You could start a Facebook group for the members of the challenge for accountability, support and community.
Then, to drive traffic back to your site - because that’s what this is all about, isn't it? - post the resources you’ve created to help your members successfully complete the challenge. Maybe you have videos or articles about the perfect pushup form, or habit-building resources to help them through the challenge.
An example is the raw food recipe website Young and Raw, which runs a green smoothie challenge regularly for their audience:
And they have a Facebook group for the members of the challenge, with over 37,000 members.
You can bet that when they have a new recipe to add to the challenge or a new blog post to share, they get a ton of traffic after posting in their group.
One limitation of this type of positioning is that it doesn't make much sense to share all of your content in this group. Instead, stick to sharing only content related to the specific event.
Positioning Your Group Around Your Business/Website
Opening a group around your brand allows members to get to know each other and build community.
An example of somebody who has done this is Kimra Luna, a personal branding and online business strategist:
If you want to create a group with thousands of members, this might limit you. Usually only those who are already fans will join groups based around your business, so you won’t get new fans, but rather foster a deeper relationship with your existing fans.
Your relationship with your existing fans is crucial for driving traffic (not to mention sales) so don’t write this option off. We’re taking this route with our shiny new Sumo group.
Position Your Group Around Your Industry
If you want to reach a whole new audience through your Facebook group, and drive new visitors to your website through posting your content, this is the way to go.
This type of group is separate from your brand entirely and instead is around your industry or topic. This might limit the amount of engagement you have in your group (and interest in the content you post) but you’ll grow the group a lot faster, full of targeted leads.
There’s no right or wrong answer with how to position your Facebook group. Just get crystal clear on your objectives.
Once you’ve decided how you want to position group, the next step is easy:
Creating Your Facebook Group
Actually creating the group in Facebook is a simple process. Under the downward arrow at the top left-hand corner of your personal Facebook profile page, you’ll see a “Create Group” button.
You can’t create a group from your Facebook page.
When you’ve selected “Create Group”, you’ll see this pop-up:
Name your group: What would people who are searching for your Facebook group type into the search bar? Don’t try to be too clever and choose a witty name. Include keywords and search terms, even if your group is specific to your brand.
We called the Sume group Sumo Site Growth Mastermind (site growth being the keyword).
Members: You have to add at least one member to begin with. You can always remove them later.
Privacy: Closed groups are by far the best. Public groups are a spam-magnet, and nobody can find secret groups. Closed groups make members feel protected and free to make connections while still being searchable.
Once you’ve pressed the “Create” button, you’ll come to this screen:
Set a Photo for Your Group
Your group photo is prime real estate for driving traffic back to your website, so choose it wisely.