Online Marketing

UpEngage Review - Drives Massive Traffic To ALL Your Sites??

Internet marketing is a widespread term in today’s world. Everyone may have heard this term once in a day. For a digital marketer, the main playground is social media. And now the goal post is on Facebook. Yes, we are talking about UpEngage Review. As of March 2017, Facebook has more than1.49 Billion monthly active users. And they are our main spectators. We use Facebook mainly for branding, awareness and for marketing of course. In the consumer psychology, images play an important role. As we know that people would like to watch images or videos rather than reading a tedious article. So the major focus in digital marketing and especially in Facebook-based marketing, branding and awareness programs is the image. The best image size to use your facebook ads depends up on the type of ad you are creating. So, let us discuss the facebook ad image size used in various places.
 WHAT  SHOULD  A FACEBOOK AD IMAGE SIZE BE?

Let us discuss about facebook ad size in various  places. First of all, let’s check out the image size of a profile picture. The profile picture is the identity of a company or a brand. People first watch out the profile picture. The size recommended for the profile picture is 180 X 180 Pixels. This is the apt size of a profile picture. For a viewer, the display shows 160 X 160 Pixels and all the thumbnails of this profile image in Facebook will be in 32 X 32 Pixel range.

The second priority is for the cover photo. The facebook ad image size of the cover photo will be 828 X 315 pixels. If the image is bigger than this size then it will be stretched. The best results will be available for images in JPG with RGB color combination. Then comes the images that we share on a company page. These shared images are used to attract more customers to our website. This images will also guide them about the products that we provide for them. The size of these images will be 504 Pixel width and the height may vary. This width is applied on the page only. The width of a shared image in a news feed is 407 pixels. The recommended facebook ad image size of a shared image is 1200 X 630 Pixels.

To share a URL or a link we may use Facebook posts. That time Facebook will automatically catch the image in the URL provided. And if you need to change it or need to preset it in the URL you can do it easily. The recommended upload size is 1200 X 627 Pixels. For a square photo, the minimum size is 154 X 154 Pixels in the news feed and 116 X 116 Pixels on the page. For a rectangular photo the minimum size in a news feed will be 470 X 246 Pixels and in the page 484 X 252 pixels which are the minimum size. Facebook will scale the images to the minimum dimensions. So you need to provide high-resolution pictures with minimum size. The next priority image in the list is the Event image. If you plan for an event and prepare an event alert in Facebook don’t forget to add the apt image. The size of an event image is 1920 X 1080 Pixels. The minimum dimension is 470 X 174 Pixels.

Use this wonderful information to yield better visibility among Facebook. Provide your feedback about this using comments and shares.


1.  Go in with established goals. Do you want more website visits? More Facebook likes? More fan engagement? Each of these metrics has its own value, so choose your main objective before you get started, as it will affect your 
Facebook account structure. The Facebook ad type you go with will depend on what you’re trying to achieve. Facebook’s new advertising scheme guides you to recommend ad formats based on your primary goal.

Take stock of your business: what do you want to accomplishing by advertising on Facebook?

2.  New to Facebook advertising and not sure where to start? Try starting with the Page Likes objective – you’ll build your audience and encourage folks to like your page. More likes make you look popular, which encourages more people to like you in a domino effect – it’s a safer alternative to buying followers on social media.

Page Likes are a safe place to start in Facebook marketing.

3.  Try Facebook Offers to capture attention! Facebook Offers works similar to the Google Offers Extensions, letting you promote a deal exclusively to Facebook users. Try using an offer to give away an item – maybe an ebook or whitepaper – in exchange for an email address. Or create an offer or discount to be redeemed in your brick and mortar store. It’s recommended that you target your first Facebook Offer to just your fans. If it goes over well, then you can widen your net to larger audiences.

Promote a deal to Facebook users with Facebook Offers

4.  Drive downloads for your mobile app. With nearly half of Facebook activity being conducted on mobile devices, Facebook is a clever option for mobile app developers looking to promote their creation.

5.  Include a clear and direct call to action. Include a call to action in the body text of your Facebook paid ad to encourage FB users to take your desired action.

6.  Use your Facebook ads to highlight special deals. Facebook paid advertising can be used to call attention to your latest deals and sale events.

7.  You don’t need a Facebook Page to create a Facebook ad. You can create an ad for a website by selecting the Clicks to Website objective or the Website Conversions objective. Be aware though that Facebook ads not connected with a Facebook page will appear exclusively in the right column, not in the News Feed.

8.  Try activating Sponsored Stories as an add-on. When someone interacts with your Facebook page, offer, event, Super Affiliate Class Review etc. the action triggers Facebook posts, or “stories,” that the user’s friends may then see in their News Feed. These “stories” are generated naturally but are often buried in the News Feed. Opting for sponsored stories basically means you are paying to increase the likelihood that these stories will be seen. You can opt in or out of sponsored stories in the left column of the ad creator tool.

 

Activate Sponsored Stories as an add-on

9.  Customize your ad headline. When promoting a Facebook page, the automatic setup is for the ad headline to be the same as your page’s title. Instead of leaving it as-is, type out your own customized ad headline to make the ad more enticing. Aside from your social media image selection, the headline is one of the main ways your ad will make an impact (or fail to).

10.  FB ads can do more than you think. Using Facebook for advertising can help you promote a page, app, or even an event! Exercise all your options.


11.  Let others help with your ads. When you add another administrator to your Facebook ads account, they can stop and edit promotions for your page. To add another admin, go to Ad Manager > Settings > Scroll down to Ad Account Roles > Add a User. The user must either be your friend on Facebook or have their email address be searchable on Facebook. Simply choose their access level and click Add.

Tips for Controlling Facebook Advertising Costs...

12.  Selecting a bidding option. You can choose from a number of different bid setups for controlling Facebook advertising costs. You can bid for clicks, impressions, or your desired objective (e.g., Facebook page likes). If you choose the recommended (and selected by default) option of bidding based on your objective, your bid will automatically be set to help you reach your objective, whereas bidding for clicks or impressions allows for more customization.

13.  Choose between daily or lifetime budget. As an advertiser, you can choose to set up a daily budget or a lifetime budget. A daily budget controls how much you will spend on a specific campaign per day. Your ads and sponsored stories stop showing once you hit your daily ad budget, helping your budget Facebook advertising rates based on each daily cycle. Lifetime budget lets you select how much you want to spend over the entire span of time a campaign is scheduled to run. Don’t forget that each campaign has a separate budget, so create a social media marketing plan to keep Facebook advertising prices within your comfort zone.

14.  Want to change you ad campaign? You can edit your campaign’s end date or budget anytime after the campaign has started running.  While you can’t change your minimum daily spend limit (it’s set at $50), you can change your daily ad budget, which ultimately is what really controls the cost of Facebook advertising.

Visual Facebook Advertising Tips: 4 Ways to Create More Engaging Image Ads

Images are a powerful tool you can utilize for creating engaging, eye popping Facebook ads. Learn how to make the most of your Facebook image ads.

1.  Go crazy with the images! Posts and Facebook PPC ads with images get much higher engagement than those without, as they help your ad or post stand out from a flooded news feed.

2.  Add multiple images to your ads. Add multiple images to a Facebook PPC ad for extra variety and to test how different images coupled with your ad text perform. You can upload up to six images to accompany your ads at no extra cost.

3.  On image ads, keep text under 20%. Facebook advertising rules dictate that image-based Facebook ads that are set to appear in users’ news feeds won’t get approved if the text takes up more than 20% of the image space. Facebook has a grid tool to help ensure that your image ad follows the guidelines, but as Jon Loomer has noted, sometimes you can get around this simply by moving your text around slightly.

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Online Marketing

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