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How to Sell High Ticket Items Online
Selling big ticket items online isn’t easy. Leading big-box stores like Best Buy, Newegg and Rakuten have an advantage over smaller internet startups that haven’t yet earned the consumer’s trust. However, with The Lost Code Review of planning, even the smallest of internet retailers can take steps to optimize their ecommerce conversion rates and sell more.
The first thing to understand is that the psychology behind a high ticket purchase can be substantially different from the psychology behind an impulse buy where price isn’t such a concern; it’s a lot easier for a consumer to let go of $40 than $400, and even more challenging to get a customer to spend $4,000 or more. Follow these tips and you’ll be well on your way to increasing conversion for those big ticket items at your online store.
Take High Quality Photos
It’s probably not a good idea to use your camera phone to take pictures for your website if you’re planning to sell $1,000 washing machines or $4,000 necklaces. When people are planning to spend more, they expect more. Use a good camera and take lots of shots of your inventory. Shoot from different angles, and take close-ups of important features. If you have the means, include videos, detailed product specs, downloadable PDFs and other rich content. Create an experience where the user feels like they’ve got the actual item in front of them and they will quickly find themselves engaged in your content, less likely to seek Reevio Review information elsewhere and more likely to make a purchase from you.
Sell Well-Known Brands
If you’re selling a service like business coaching, laser hair removal or veterinary services, then you probably won’t have much luck piggybacking on the brand equity of the products you sell. On the other hand, if you’re selling televisions, large appliances or expensive wristwatches, you’ll often be at an advantage when you sell popular brands. Think of it this way: apples to apples, an educated consumer is probably more likely to purchase an LG or Panasonic TV than a Changhong or UpStar, even if the off brand is half the price and has the exact same specs. Leverage this for your own website. By all means, include affordable, lesser-known brands in your product portfolio, but be sure to have enough high quality, popular brands as well. The trust people have in these brands will at least partially transfer to you, the reseller.
Make it Affordable
When you don’t have the brand or existing customer base that a big box store has, you might find that one of the most logical ways to compete is by making the same products more affordable. There are two ways to do this. The first is to simply lower your prices. But this can have a negative impact on your bottom line while you join your competition in a race to the bottom.
Rather than selling high ticket items on the cheap, why not instead sell them in installments? If a consumer wants to manage their cashflow better, and has a choice between paying $6,000 up front, or dividing that purchase across six monthly installments of $1,000, it would be logical to choose the latter and spread that purchase out over time. Splitit USA Inc. offers this functionality in a way that’s extremely simple to implement, especially for Magento websites. Once you’ve got the Magento installment payment extension installed on your website, just complete the merchant signup process and you’ll be accepting DigiProduct Quotes V2 Review in no time at all.
Offer Research Information & Reviews
Most consumers will do a bit of research before making large purchases. Why not make it easy for them? Turn your ecommerce website into a data hub where people can download useful information about the products they’re interested in. Offer a wide selection of options at varying price points so that people can work within their budgets. And, be sure to set up a product comparison tool where users can easily add items they’re interested in, and then compare them to one another on a single screen. Take it a step further and let users publish reviews on your website. User Generated Content (UGC) is a powerful selling tool and has other benefits such as improved SEO. Not only will this improve the shopping experience, but it will bring people back to your website when they want more information, and eventually at least some of those people will end up making a purchase.
Manage Your Online Reputation – Get Reviews
In addition to allowing users to publish product reviews on your website, you should seek out places to publish reviews of your website. Ask your satisfied customers to post positive reviews on websites like Bizrate. Register with the Better Business Bureau or local Chamber of Commerce. That way, when a consumer is on the fence about buying from you and decides to do a bit of due diligence and researches your company online, they’ll likely find positive reviews that will increase the likelihood that they’ll make a purchase from you.
Let Customers Choose From Multiple Contact Methods
Sometimes, great pictures, detailed specs and an affordable price are not enough. Consumers need that last element of human contact before making a final purchasing decision. Make it easy for people to contact you, be available, and watch your sales increase significantly. It doesn’t take much effort to prominently place a phone number, email and link to a simple contact form on your website for the majority of users. But go the extra mile and you’ll see a real improvement. Add live chat to your site, and make sure that you’ve got an educated operator available 24/7. Sometimes a brief conversation can mean the difference between selling a lot, and selling nothing at all. In addition, make it easy for people to ask questions on social media, and respond quickly when they do. People are social creatures and it’s only natural to want to be social with people we do business with.
Post Sale Follow-Up
Getting the sale is a challenge, as is keeping the sale. People often experience Buyer’s Remorse after making a large purchase. Could I have gotten it cheaper? Did I make the right choice? Can I really afford it? These are just some of the questions people ask themselves after the fact. Be proactive after making a sale. A simple survey by email can identify any concerns buyers might have, and quickly, accurately and positively addressing these concerns will make people feel more comfortable about the decision they’ve made to spend their hard-earned money with you. If you’ve sold them the item on an installment plan, then remind them of the benefits they may receive like better cash flow and little or no interest charges. Even if they realize that they may have been able to buy the item cheaper elsewhere, this sort of communication will show people that they’re getting a lot more value for their money by dealing with a reputable company that’s eager to communicate.