The idea is this: If you’re the first one using a specific tactic or employing a particular tactic, you win.
The early adopters of SEO were able to dominate the SERPs and gain massive organic search traffic. The early adopters of Facebook groups built massive followings. The early adopters of Twitter created huge brands and cultivated enormous influence.
The earlier you learn and use a new marketing tactic, the more likely you are to benefit from it.
It’s the perfect time to use Facebook Messenger bots.
Right now, we’re in the phase of Facebook Messenger marketing where customers are not yet experiencing things like “banner blindness” (web ads) or “email fatigue” (email marketing).
When you send a prospect a Facebook message, they’re far more likely to view and click through than they would with an email marketing message.
It’s hard to ignore! Plus, it’s new and exciting.
People are responding to Facebook Messenger messages in record-high numbers. I know for a fact that you can get 88% open rates on your Facebook Messenger bot campaigns.
I’ve seen the proof, and I’m a believer.
What I don’t know is how long the good times are going to last.
Bad bots represent over 35 percent of all bot traffic. Hackers execute bad bots to perform simple and repetitive tasks. These bots scan millions of websites and aim to steal website content, consume bandwidth, and look for outdated software and plugins that they can use as a way into your website and database.
But these messenger bots can do way more than just help you book a hotel in Bali or buy a pair of sandals for the summer.
Bots can help us as marketers get higher open rates, clickthrough rates, leads, and sales.
The great thing is, Facebook is a huge fan of these chat bots.
It’s obvious that Facebook wants as many users as they can on Messenger, so they’re throwing a ton of their own customer service support towards Messenger bot providers and bot builders.
So, unlike a cold email list, where you could get spam-listed by disgruntled customers, Facebook Messenger bots are a warm and welcoming opportunity.
Let me show you how they work.
How Messenger bots work
Actually experiencing the bots is way better than hearing about them.
You can get the full experience by opting into a bot at BotAcademy.com, which is the experience I describe below.
On the homepage of Bot Academy, I see an opt-in box. It loos a lot like a typical email lead generation CTA.
But it’s different.
Because the site isn’t capturing my email address! They’re chatting with me on Facebook Messenger.
Take a look.
Obviously, I’m going to click “Yes, send me the guide!”
Instantly, I see this:
I like the way that they say, “Talk to you soon. :)”. Already, the experience is interactive and personal.
Next, I’ll click “View it in Messenger →.”
Here I am in Messenger, and there’s the message from Bot Academy, just as they promised.
And this is where things get pretty cool.
Notice that message in the middle:
You agreed to have Bot Academy send you updates. Replying will allow Bot Academy to see info you’ve made public.
Sounds a bit ominous, but think about the implications for marketers!
If you’ve added a Messenger Bot to your Facebook page and website, you instantly have deep intel on everyone who ends up using your lead generation form!
Okay, let’s keep going. When I click “Yes. Blow my mind.” on Messenger, the bot immediately chats back to me:
Look what’s going on here. It’s like Andrew Warner of BotAcademy is messaging me, complete with selfies and emoticons!
And he’s leading me on (in a good way)! I’m curious. I’m digging this. I want to find out more.
Plus, I don’t have to type any replies! All I do is click the little, premade replies.
The sequence keeps going:
And obviously, I keep clicking more of the “Show me,” and “Tell me,” and “Yes, I do” messages, because it’s so darn easy and compelling.
The experience is almost like chatting with a friend.
It’s easy. It’s fast.
Honestly, it’s kind of addictive!
After a few Messenger chats, I’m in deep.
The representative from BotAcadamy will keep sending me chats and will keep delivering content.
Like I mentioned above, experiencing the usefulness of a tool is more helpful than hearing about it.
Give me the facts. Why should I use bots?
I’m showing you all of this information because I’m convinced that messenger bots (which include more than Facebook Messenger) are the next big thing in online marketing.
Also, I’m totally persuaded that bots can make your business more successful.
It’s hard to argue with facts and data — like the 88% open rates and 56% clickthrough rates.
So, let me give you some more of those facts:
·1.2 billion (yes, billion!) people use Facebook Messenger every month. Your ideal customer is using Messenger.
·Many prospective customers aren’t comfortable providing their email address in exchange for your free download anymore. Worse, they might completely ignore your marketing emails. This is called “email fatigue,” and it’s a real thing.
·From the customer’s perspective, opting into an email newsletter or campaign requires more steps and work than opening up a Facebook Messenger thread.
·From your perspective as a marketer, building an email list takes a lot of work. Creating a list of Facebook Messenger leads is a lot less work because of the reduced friction. Messenger is a one-click subscription instead of having to type in your email, click submit, confirm email, etc.)
·A Messenger bot can have a sequence just like an email campaign. Sequences can be as long or short as you want and have as many options (or more) than an email sequence.
·Messenger sequences are way faster than email campaign sequences. With an email campaign sequence, you typically should wait a day or two before sending additional emails. With Facebook Messenger, you can send more messages in the next 10 seconds, 10 minutes, 10 days, whatever you want. Best of all, the response is instant and you can engage in real conversations with your leads.
·Prospects can instantly engage in live chat, which helps to close sales faster and with less friction.
·Retargeting your Messenger leads is easier and faster than retargeting email leads since the leads are already on Facebook.
·You can know where your subscriber went to school, where they work, what gender they are, how they look… all through Messenger. Try getting that kind of in-depth information through email!
·Messenger bots have the same kind of opt-in appeal that email lead generation forms have — popups, slide-ins, buttons, boxes, etc. You can even gain a new lead simply when they leave a comment on your Facebook page.
·Messenger is completely optimized for mobile or desktop. No more mobile configuration for email messages.
Getting leads using Facebook Messenger is easy.
But how about setting up your own campaign? How easy is that?
Le me tell you about my own experience.
How to create your own interactive Facebook Messenger bot.
My guess is at this point in the article, most readers are going to bail.
Creating anything, especially something as complicated-sounding as a bot, is going to drive some readers away.
Hang with me for a minute. Make that two minutes. Why two minutes?
Because I made my own bot in just two minutes.
Creating a Facebook Messenger bot does not have to be complicated.
There are a couple ways to go about this:
·The programmer’s way
·The easy way
If you have programming experience and know your way around Python, Flask, and Heroku, then you can consider making your own Facebook Messenger bot.
If you’re like me and don’t know how to code, then you can choose the easy way.
I’ll share the resources for both methods.
First, we’ll go over the programmer’s method. Then, we’ll talk about the easy way. If you’re not a programmer, you can skip this first section.
The programmer’s method of creating a Facebook Messenger bot.
Instead of providing a step-by-step tutorial, I’ll give you the best resources I found on the subject: