How to Set Up a Creative Facebook Cover Video by Ana Gotter on Social Media Examiner.
Why Use a Facebook Cover Video?
When users visit your page, your Facebook cover photo is one of the first things they’ll notice. For new visitors, your cover photo can help represent your brand and portray your story in just a few seconds. It only makes sense that a short video can accomplish this better than a still photo.
Video immediately grabs the audience’s attention. Just like in the news feed, a cover video will autoplay (without sound), drawing users’ eyes right to it. This may help keep visitors on your page and simultaneously drive more engagement.
Your cover video will be more effective if it gets its point across without sound, like in the example below. If users click to enable sound, great! But if they don’t, you haven’t lost anything.
Clean lines, lots of white space, and bright colors can all help draw users’ attention. You want your cover video to look great when it’s paused, and making sure every shot is visually interesting helps your page look more professional.
This cover video from Chipotle Mexican Grill, which is obviously most effective with sound, also works well without it thanks to the visual elements that are the underlying star of the video.
If you don’t have the cover video feature yet, don’t worry; you’ll likely get it soon. It seems like newer pages with fewer followers are among the last to get access to most new features, and this is no exception. People in some countries may also see a slower rollout of this new feature, too.
How to Upload a Cover Video
Uploading a video as your Facebook cover image is as simple as uploading a new photo. Hover your mouse over the cover image on your Facebook page and you’ll see a camera icon pop up. Click the Change Cover icon.
You can choose a video as your cover image the same way you’d add a new cover photo.
If you have access to the cover video feature, you’ll see options to select a video from your library (Choose From Videos) or upload a new video (Upload Photo/Video).
Choose a cover video from your video library or upload new content.
Choose a video that meets the technical requirements. A Facebook cover video must be a minimum of 820 x 312 pixels, with an official recommendation of 820 x 462 pixels. The video length must be between 20 and 90 seconds. If your video is too long, you’ll need to shorten it before uploading it to Facebook.
If you try to use a video that doesn’t meet the requirements, Facebook won’t let you upload it as a cover video.
If your cover video doesn’t already meet Facebook’s technical standards, you won’t be able to upload it directly as your page’s cover video.
3 Ways to Use Facebook Cover Videos
Looking for ways to effectively use video as your Facebook cover image? Take a look at three excellent use cases to inspire you.
Enhance a Still Image
If you’re stumped about which video to choose, use animation to make an otherwise still image come alive. Hello Social uses this tactic in their cover video below.
This Walt Disney World cover video (advertising their new park expansion, Pandora) is another good example. Because everything in Pandora is supposed to feel alive, a subtle animation gives the cover image a magical touch.
Showcase Your Brand Personality
While photos are interesting, video is dynamic. You can tell your brand’s story and showcase its personality much more efficiently with video.
Orgain’s cover video shows the brand’s human side by featuring a small child complaining about foods he doesn’t like in a way that many parents can relate to.
Demonstrate How Your Product Works
How-to content and tutorials are some of the best use cases for video on any social media site. A Facebook cover video is an excellent way to show users a demo of your product or explain how to use a particular feature.
We’re in the age of video on social media, and plenty of sites are finding new ways to encourage more video. Facebook has been testing video in cover images for several months, and while not everyone has it just yet, the feature is now rolling out to more brands.
Using a cover video for your Facebook page is an excellent way to tell your brand’s story quickly while simultaneously grabbing users’ attention. Uploading a video is as simple as uploading a photo, so test it out and see how it works for your business.
What do you think? Are you using video as your Facebook cover image? What are some of the best Facebook cover videos you’ve seen? Share your thoughts, knowledge, and experience in the comments below!
Facebook Cover Videos are being rolled and and they are awesome.
Now you can showcase your brand on your Facebook cover with video.
In this post we share 7 examples of Facebook Cover Videos to inspire you, why they work, and how to create your own, using savvy tools.
Facebook slowly rolled out Facebook Cover Video and now it is widely available for Facebook users.
This means that instead of a regular static banner image, you can now feature a video as your Facebook Cover.
This is what Facebook says about their Cover Videos:
By making cover video available, we want to help you create more engaging interactions and drive more rich experience for your audience by letting you spotlight your creative content in one of the most prominent spaces: your Page cover – Facebook.
Faecbook Cover Videos are an additional way for you to showcase your brand. Here’s how you do it:
How To Create Facebook Cover Videos
1 Hover over your Facebook Cover Image and click on the “Change Cover” button that pops up.
2 Use the drop down menu and choose “Choose from Videos” or “Upload Photos/Video” to create your cover video.
3 Upload your Facebook Cover Video.
4 Crop and edit the video for the best fit.
5 Enable your fans to see a new side of your business!
Here are a few tips and things you should know when you are uploading and setting up your video:
1.Even thought the cover image is wider than a standard video, upload your video and then you can drag and drop it and/or crop it to the correct size. Try to use video that has the most important content in the middle of the image so it is not cut off.
2.Videos must be at least 20 seconds long but no longer than 90 seconds.
3.Facebook recommends you use dimensions of 820 x 312 pixels.
4.Your video should be 1080p.
5.You’ll need to choose a thumbnail image for your Facebook Cover Video. Choose something that shows what the video is about and teases/encourages people to click play on your video.
6.Facebook Cover videos will autoplay and auto-loop so they are a great way to catch attention on the newsfeed.
Let’s take a look at a 7 inspiring examples of Facebook Cover Videos. Be sure to check them out to see what is possible for your brand:
Facebook Cover Videos – 7 Awesome Examples
Buffer have done a great job in showcasing their team in this Facebook cover video.
Buffer uses the opportunity to showcase their team.
Their cover video is a great mix of regular video and hyperlapse to create a simple video that shares the spirit of the Buffer family.
Easil are an edgy tool for creating visuals (so cool they looked like a pro created them), based in Australia. I love how their Facebook cover video is subtle yet impactful, showing how to easily change up design templates, in this case, for hospitality.
One look at this video and the word “easy” come to mind. I can instantly see how easy Easil is to use. And that’s all you want from a brand video, right?
Showing the customer that you can easily solve their problem with your Facebook Cover Video is smart! In this case, the video shows how to create graphics that look like a pro created them.. in seconds.
After watching the cover video do it’s thing you are in no doubt that using the Easil templates is not only easy, but solves the challenge for brands to do in-house marketing that looks “quality” and not cookie-cutter like everyone else is doing.
Be like Easil and show how your product easily solves a problem:
Watch the full video here:
3 Mari Smith
I love how Mari Smith has used the opportunity to show the many aspects of her personal brand.
Mari Smith uses the Facebook Cover Video to showcase her personal brand
Mari’s Facebook Cover Video showcases:
·the fact that she is a “globe-trotting” keynote speaker
·how Mari was recruited by Facebook to train small businesses in Facebook Marketing.
·Mari’s roles as a brand ambassador and educator
·her experience as a live webcast host
·her best-selling author status
·the brands Mari has worked with.
It’s a great example of how to use the Facebook Cover Video to showcase your personal brand.