Online Marketing

MailPrimo Review - Save Time, Save Money, Get Success

Reaching the inbox is the first step in the journey of an email marketing campaign. How often did you send an email and consult soon after the delivery report to see if everything was fine? When the email reaches your contacts inbox it shows that you fulfill the most basic and obvious part of the process, which is to deliver the email, but that doesn’t mean everything is fine and there are no more worries. You should know the answer to the following question: where did my email go?

For this, there is a metric called MailPrimo Review, which helps to improve the placement of your emails in the inbox. And that's what we'll show in today’s article.

Inbox x Spam box

When a message arrives in the inbox, most recipients receive notifications on their smartphones or tablets. This means that the first stage of the journey was finished. However, the same doesn’t happen when the email go to the spam box. You’ll only find out if you access it directly. And this email has almost the same value of an email not delivered.

How to evaluate the Inbox Placement

The Inbox Placement Rate is gaining prominence among marketing professionals as one of the most important metrics to evaluate the email marketing campaigns delivery based on opt-in rather than the Bounce Rate, then one of the most flashreviewz used reports for analyzis.

But what's Inbox Placement? It's a rate based on deliverability and used to determine the percentage of the emails sent that reached the recipients' inbox. This is one of the reports available at Emailmanager. With it, you can see beyond the difference between delivered and undelivered emails. You can find out exactly what happened to your emails after they reach the target server, which went to the mailbox and which were forgotten.

When the numbers say something else

Let's try a practical example! You have a travel agency and you’re preparing an email marketing campaign with interesting content, aggressive promotions and a design that makes up well the whole message to be transmitted. But you don’t care much about your contact database, unless if they are new customers. Incidentally, you don’t even know for sure the origin of the oldest lists. These would be the numbers:

Some people would be satisfied with these numbers. However, those who have some knowledge would know that one of the items shown in the graph needs attention. After all, 11% of errors is a significant percentage. And the 88% delivered emails, is it a good number?

No! If you look at the chart below, you will see the reflection of these 11% of errors. Your emails are being delivered, however, all that were sent to the Hotmail and Gmail fell into the spam box.

If we make a quick calculation and assume that 20% of your contact database is in Hotmail or Gmail and that each email sent generated $1 of return, than 100.000 emails would be equivalent to $20.000 of return. Now you must be wondering: why my emails fell on spam?

Here we talk a lot about emails that are reported as spam. At some point, you should have heard of concepts like relevance, reputation, unknown users. These three items can be among the causes:

·       Weak content or few interactions;

·       Bad reputation;

·       Errors generated by invalid or unknown emails.

For you, the more likely is that all items are under control, but nothing is more transparent (and often painful) that a Inbox Placement report. So if you thought everything was going well, but the numbers showed the opposite, see what the IPR says. Only in this way, you can measure the real impact of the emails sent. Incidentally, you will be able to detect problems before evaluating the percentage of deliveries, which means you'll be a step ahead to avoid an even bigger problem.


The Inbox Placement Rate is an ally over all the reports you have on hand when evaluating the deliverability of your email marketing campaigns. So use it as a complement and not in isolation. If there are so many options, it means that all reports carry valuable information and each one will contribute somehow.

Is your email delivery rate not as high as you would like? We have some tips to help you improve your email deliverability so you can connect with more of your subscribers effectively. If your emails aren't even reaching your subscribers' inboxes, your email campaigns will not see much success.

This post is all about improving your deliverability. If you would also like to learn about how to increase your email open rates once they reach the inbox, check out “Improve Your Bulk Email Campaign Open Rates with These 4 Tips”.

Now then, how can you increase your email inbox rates?

Ensure that Your Business's IP Address is Not on Any Blacklists

If you are blacklisted, your email deliverability will be immediately and drastically affected. Businesses can be blacklisted for a number of reasons, such as sending without permission, including email attachments, sending too frequently, accidentally (or purposely) sending a virus and more. The easiest way to ensure that you don't get blacklisted is to comply with anti-spam regulations (as we discuss further down this list) and to use a blacklist monitoring service. If you do get blacklisted, appeal to the blacklist immediately in order to be removed as soon as possible. To learn more about avoiding the dreaded blacklist, visit “15 Tips to Avoid Email Blacklisting.”

Select an Email Service with a Great Online Reputation

Some great companies suffer poor email deliverability not because they're doing anything wrong but simply because they do not have a good email sending service. Don't waste your time and hurt your own reputation using a poor service. Read independent online reviews to see which programs are popular and have good email inbox delivery rates. Also, take advantage of any free trials you can do in order to try it out for yourself.

Ask Your Subscribers to Whitelist You

This simply involves your subscribers adding your address to their list of trusted contacts. Once you are on their list, your emails will go through to the email inbox much faster and your subscribers will easily recognize your emails.

Be Compliant with Spam Laws

Never send emails without permission and always include a simple opt-out method in each email. Also, avoid spam trigger words so you don't set off any spam filters before your emails reach the inbox. Also, do your research so you know what is allowed, what is prohibited and what the best practices are. To learn more about spam laws, check out our anti-spam summary.

Take Time to Maintain Clean Lists

If you have a lot of old and inactive subscribers on your email sending list, you are more likely to get flagged as a spammer. You will likely be getting a high rate of hard bounces and not a lot of opens. Many inactive email addresses are used as spam traps, and if you continue sending to these addresses, your email inbox rates will suffer and you can also be blacklisted. To avoid these problems, keep your list clean. Every year, you should ask all your subscribers to opt in again. Anyone who does not re-opt in should be removed from your email list. This process also ensures that all your subscribers are engaged and want to receive your emails.

Online Marketing

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