Instant Funnel Lab Review: the world’s first funnel creation tool that works
Have you ever had one of those moments where you’re grinding it out in your online business, taking all this sexy action and building your list, creating share-worthy content, and rocking your customers worlds…
But when you look back on your revenue and expenses for the month, you think “WTF?! Where did all my money go?”?
And so you get a little fired up, a little anxious, and the angry typing ensues.
Have you been there?
And it’s frustrating as all hell.
I mean, we bust our butts to create businesses and lifestyles that light us up inside…
Which means when things aren’t clicking and more money is flowing out than in, things can get a little…ummm…stabby.
So what’s a webpreneur to do if they want to take their business to the next level and make more money, without having to put in more hours?
You can even incentivize someone responding by saying you will pick 10 (or 20…or whatever you want) people to do a 15-minute call with.
This will help you understand your subscribers on a much deeper level, ultimately giving you the information you need to create wildly successful sales funnels around their core needs, fears and desires.
The Surefire Way
Of course, you can always crank things up to eleven and take this process to the next level!
Here’s how you can add a group to your sales funnel arsenal…
Similar to the process above, you’ll want to send an email out to your list and ask them to reply back with the one thing they’re currently struggling with.
But here’s where things change slightly…
Inside your email, you can mention that those who reply back to your email with their biggest struggle will get early-bird access to your new FREE Facebook group where members will have more direct access to you.
Once you then have a decent amount of replies you’ll start to group them into common struggles and challenges faced by your audience.
From there, take the top 3 most popular answers and run a poll inside your group asking people to vote on the one they struggle with most.
Kinda like I did here:
Once you have that data, you can take the most popular answer, use that to create your first funnel and let your members know that you’ll be creating a series of free content around their particular struggles.
This will help you not only serve them, but you’ll be able to build your list, get your brand out there in a bigger way and show your audience that you have a vested interest in helping them overcome their obstacles.
After that, it’s all about pulling the trigger on your funnel.
The Read Magnet
Notice how I didn’t say “lead magnet”?
That’s because we believe dangerously-effective sales funnels don’t go for the jugular straight outta the gate.
Instead, they warm a reader up first.
They make it all about the reader, before ever asking for the opt-in.
Is just the beginning.
So here’s how you do it…
Using your survey results, start mapping out a jaw-dropping, clarity-inducing monster of a blogpost that hits on the one struggle most of your audience is plagued with.
Drop some mad knowledge.
And don’t hold back.
Kinda like what I’m doing with this blogpost.
Now does it absolutely have to be a blogpost?
Instead, you can create a video or even a podcast episode around it.
Hell, you could host a FB Live broadcast about it, transcribe the video, turn it into a blogpost, rip the audio and SHAZAM!
You’ve just covered all three bases with one single post.
The whole goal of this post is to attract people who are interested in that specific topic.
However you choose to deliver that content is totally up to you!
To get the creative juices flowing, here are three posts that typically do well:
·How To posts
Then once you’ve created your read magnet, you need to start thinking of additional value-packed resources that can serve as a next-level lead magnet and entice people to opt in to get their hands on it.
Now, if you’re having a “next-level-what-now?” moment, don’t sweat.
I’ll break it all down in a sec.
However, the key with these read magnets and lead magnets is to make sure they are both related to the overall purpose of your sales funnel.
Not only have I polled my audience to find out what they wanted, but I created that piece of content (*cough* you’re reading it right now), and have sprinkled my lead magnet link throughout this post that helps takes this content to the next level.
What’s more is it’s not a frivolous freebie, like an unnecessary ebook that will sit in someone’s inbox waiting until they “have time” to read it.
Instead, it’s quick, consumable, and most importantly, it’s solving a specific problem.
Am I saying all e-books are useless?
No, not entirely.
But they certainly don’t make for the most effective lead magnets.
I mean, think about it…
How many free ebooks have you opted in for that you’ve actually finished?
I’m guessing not many.
Instead, you can save yourself loads of time and create bite-sized lead magnets that pack a value punch and provide a quick win.
For example, you can create:
·A recording of a talk you gave
·A replay of a workshop you hosted
The choice is yours and you are only limited by your own creativity.
Then once they have opted in, the fun begins!
Now while most people think the process goes like this:
We believe it should look a little something like this:
It’s likely a lot to take in.
Fortunately, Josh breaks this entire system down in hyper-detail inside our program: Perfect Sales Funnel.
But more on that in a sec…
For now, let’s talk about what the heck an Intro Offer is and why it is the most important part of your funnel.
The Introductory Offer
Often referred to as a “tripwire”, an intro offer is a relevant low-cost offer you make to a new subscriber once they have joined your list.
Now I know that sounds a little ballsy, but hear me out…
Because our whole goal with these funnels is to turn our readers into lifelong customers, it’s important to make a relevant offer that ties into your lead magnet (and read magnet) while they are still hot n’ heavy for you.
That means striking while the iron is hot and offering them something so irresistible that it’s hard for them to say no.
If you opt-in, the next phase of our funnel (the Intro Offer) will be triggered and you will be presented with the chance to snatch up Perfect Sales Funnel as a one-time offer at 75% off.
Do you see how this entire process stays congruent and never veers off the topic of sales funnels?
That’s the strategy in action.
Each step feeds into the next, without any hiccups or disruptions to the flow.
Why is that important?
Because if you don’t keep your funnels steps congruent and on-topic you run the risk of someone closing the window, deleting your emails and peacing out from the funnel.
And no one wants that.
So to avoid that, keep these few tips in mind…
·Your introductory offer should be affordable and priced under $50
·The offer should be relevant to your read magnet, lead magnet and core offer (coming up next!)
·It should 10x the value they’ve received in your read magnet and lead magnet
·It should be offered on the Thank You page once someone opts in for your lead magnet (more on that in a sec)
·It should not be used as a money-maker—instead use it to change the relationship from subscriber to customer
So what can you offer as an introductory offer?
·A video course
·A one-time audit (of someone’s website, SEO, design, speech, diet, closet, their systems etc..)
·Rapid-fire coaching calls (this is what we started with!)
·An ebook you wrote
·A customized diet plan
·Mini group coaching calls
·Mini meditation series
·A paid challenge
·$1 trial for your product or software
Whatever it is, just make sure you rock someone’s world with it.
So how do you go about selling your Intro Offer?
Simple. With another blogpost.
“Wait. What? You want me to create ANOTHER piece of content?” is what I assume you just said in your head…
And, yes. Technically.
But not just any piece of content.
Instead, you’re going to be creating…
The Value-Driven One-Time Offer
Think of it as your pre-pitch post.
And it goes a little something like this…
Once someone opts in for your lead magnet, they are redirected to a post that looks like this:
(You’ll see it when you opt-in to get my emails. *wink*)
As you can/will see, at the top of the page we state right off the bat that their freebie is on the way and invite
them to read another free piece of content (while they wait) that is relevant to the topic of the funnel.
Because we want to keep the reader warm, engaged and move them down the page where we can then present our Intro Offer for the first time.
For the funnel you’re currently in the post I’ve written walks you through a must-have for any funnel.
What is it?
Creating genuine urgency inside an automated and evergreen funnel.
Why don’t we include that content inside the main read magnet to beef up the value and go straight for the sell after they’ve opted in?
Because ruthless funnels give more than they take.
They warm the reader up.
They build trust.
And to earn that sale you need to step up your game.
Fortunately, Josh walks you through this whole process inside Perfect Sales Funnel where he breaks down what to do and HOW the heck to do it all…without wanting to chuck your laptop out the window. (Because…tech.)
Doesn’t that sound like a sweet sigh of relief?
I think so too.
Now I bet you have a question, and I bet I can guess what it is…
“What if my subscriber doesn’t take up my offer?”.
Well, good news!
This is totally normal.
What’s more is it presents you with the chance to revisit this offer within your email sequence.
What I mean is, whether they take the offer or they decline it, they are going to be sent down an email sequence that will eventually pitch your core offer.
Now if you’re thinking, “OMFG I don’t want to burn my list and sell, sell, sell!”, I want you to realize one thing…
While you may be making offers to your subscribers, they are all in line with the content they just consumed.
Therefore it doesn’t feel random, pushy or desperate.
Instead it feels aligned with the topic they are currently interested in.
Which means they likely want to learn more!
And if you have the solution, then it’s on you to sell the shit out it.
Remember, selling your products, programs or services isn’t bad, it’s merely an opportunity to exchange value for value.
Besides, you can always pad your email sequences with additional value-packed resources and content that will help them achieve a particular outcome.
Of course, if hosting a live webinar makes you break out in anxiety-ridden hives, there are other ways you can go about it.
You can use different emails in your core offer sequence to address their main pain points, walk the reader through how your core offer helps to solve those problems and back it up with case studies or testimonials.
Or you could send them to another sales page that breaks it all down for them.
Or you could invite them to get on a call with you.
Or you could follow them around Facebook with some heavy retargeting ads.
Whatever works best for you and your business!
The good news is you’re the boss and you can roll with whatever process converts highest and feels best to you.
It just takes some thought, some prep, and some audience feedback.
“But what if they don’t opt in…or take up my intro offer…or invest in my core offer?”
Is what I imagine you’re thinking to yourself…
Fortunately, it’s a simple fix!
Capturing Lost Leads and Customers
First things first, if someone doesn’t opt in or doesn’t buy, don’t sweat.
You’re not going to convert errrr’yone and turn them into stark raving fans.
And that’s a good thing!
Because you ONLY want the people who are a perfect fit for you, your business, and what you’re offering.
So if a few slip through the cracks, don’t stress over it.
Instead, here are a few things you can do to follow up with them:
If they don’t opt-in:
Place a Facebook tracking pixel on your read magnet page and retarget people with your lead magnet, giving them another chance to sign up
If they don’t purchase your introductory offer:
Offer them one more chance (for 24 hours) to get your offer…at a higher price.
If they still don’t take it up, have an email in your sequence that asks why and invites them to reply back and let you know.
This will give you amazing insight into where you might be missing the mark in either your communication or your offering.
If they don’t purchase your core offer:
Give them a chance to sign up for a webinar that is related to your overall topic where you will be pitching your core offer again
If they still don’t purchase, or sign up to your webinar:
Send them an email and ask them how you can help them and what kind of content they would like to see you create
This will give you even more insight on the specific topics your audience is struggling with, ultimately providing you with even more inspiration for future funnels.
Well, that’s just gold.
Not sure what to say in these emails, how to structure them and when to send them out?
Click that “free instant access” button in the box below and get your hands on the emails I use in our sales funnel.
So it’s kind of a no-brainer.
And if you’re ready to take your business to the next level and create some seriously fly sales funnels, grab our 5-part program, Perfect Sales Funnel and let us show you exactly what to do, and how to do it.