GifPublishr Review - The World's Powerful Gif Marketing Software
Most of us knew that there should come a time soon when still images will not be enough. The web might have been exploding with jpegs and png before, but it looks like now a fresh trend has emerged; the one which includes videos or animations, long enough to send across a note and short enough to keep one's attention.
What do marketers do? Look for a new way to advertise of course! Every emerging, new trend brings new opportunities for marketers. Using animated gifs is an instant and easy way to get this done if you wish to become listed on the movement. A gif is some still images joined together into one singe image that plays in a loop. Don't worry, you don't need to be considered a graphic expert, they may be super easy to make! Here is a short GifPublishr Review tutorial how you may make these fun images.
How exactly to Create Animated GIFS
Creating animated GIFS is really as simple as taking photographs or making a video. However, of course, there are many more steps to it. To begin with, GIFS are manufactured by taking some images and consolidating them into one, single animated image (such as a video). Easy so comprehend, right?
How exactly to create them? Well, there are several methods for you to start "animating" your image and which kind of effect you want will determine which images you utilize. For instance, if you are enthusiastic about showing some steps, growth, or development, the images you utilize will be ordered chronologically. Funky animated GIFS take it a step further by using images that are very different (just like a group of photos).
Once you have decided your intended "style" and images, the next phase involves choosing your software. Typically, Photoshop is a good tool to make use of for GIF creation. A straightforward tutorial like this one by creativetechs should get you started on creating GIFS in this universal tool. Again, this is a super-simple five step process as soon as you have made your first, you'll have fair notion of steps to make something a bit more complex.
If building layers or Photoshop tools are just a little confusing for you, we've some more available. These tools are even simpler and make GIF creation a piece of cake.
Once you find the hang of the tools, you'll wanna "GIF up" a lot more than simply the image you'll use for marketing!
Now, to the key topic, how to use animated gifs to help you hook up with your audience, build relationships your potential subscribers, and communicate your brand voice. We'll also consider fantastic types of brands which used gifs for marketing.
While still images for social media are excellent for putting your products on display, they simply don't possess the "wow" factor that animated gifs have. With an animated gifs you can also show some products within one image and think of a totally cool effect that utilises spaces, saves time (rather than having to proceed through a long set of products), and immediately grabs attention!
Trying to shoot for something memorable and unique? Most of us are when we're trying to advertise! Luckily, there are many methods for you to get creative with gifs and produce something totally fun. Animated videos and gifs are excellent ways to stick out and appearance "different" from your rivals. So, whenever you're sending your subscribers a contact or a promotion, tweak it a lttle bit and bring something new.
Have a look at this brilliant exemplory case of a promotional GIF ad by the POP-UP Business Caf?. The theory is so simple and cute!
Here's a different one by Wendy's on Twitter. They made such clever use of the loop feature! From the never-ending bout of their logo display (I'm sure they've committed that to your memories effectively).
Countless brands are employing this system already on the social media accounts. Since gifs are very easy to talk about on social media, whether on Vine, Twitter, or Facebook - and today even Instagram - being conscious in what the "social media audience" is getting excited about in their news feeds is actually a good notion.
Perhaps one of the most effective ways to bring brands alive is by letting a small amount of "brand personality" show. This is done by showcasing company culture, taking fans behind the scenes, and revealing anything about your organization that's not related to something or service. There are so many methods for you to tell your "brand story" using animated gifs!
Here is a great exemplory case of a cinematograph which used animated gifs showing something behind the scenes. The Dogfish Head Brewery documented this gluten-free brew of these new strawberry and honey flavored Tweason'ale. You will see the entire process at factcodesign.