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Looking to get more out of your email marketing campaigns? Here are some tips to help you optimize your email marketing strategy so you can continue to improve on the goals that you’ve set for your campaigns.
Scrub Your Email Lists Often
Make sure to keep your email lists as clean as possible – well-maintained lists not only have higher engagement rates, but old lists with a high bounce rate could negatively impact your email delivery rates. Go through your list often and take out subscribers that haven’t opened an email in a while. Instead, engage with subscribers that continuously open and interact with your email campaigns for the best results.
Segment Your Lists by Audience
You know that your business has different audiences that are interested in different types of content, so why not separate your email list by these demographic and behavioral differences. By segmenting your email lists and creating content targeted at the different groups and their particular interests, you can increase interaction. Segmented campaigns perform much better than non-segmented with 14.32% higher open rates and a huge 85.74% higher click rate.
Mobile-Friendly Emails are a Must
Optimizing your email campaigns for mobile is an absolute necessity: 71% of people will delete an email immediately if it doesn’t display correctly on their mobile device. A single column responsive design with images and short messages is the optimal design for email. If you’re using an email service, make sure that you can test how your messages look on different devices before pressing send.
Double Opt-In for Subscribers
Basically, a double opt-in is when a subscriber needs to confirm their subscription after they sign up before they are actually added to the list. Among the many benefits, double opt-ins tends to deter spam subscribers and bots from signing up for your list. Also, allowing subscribers to select the frequency of emails also helps prevent unsubscribes.