Online Marketing

Email Toolkit Review - Email Apps for Internet Marketers

If you work for a small business, “marketer” is just one of the many hats you wear on a daily basis.

You’re busy. And it’s tough to keep up with the latest marketing tips, tools, and best practices.

Where can you go when you need marketing help or advice?

At Constant Contact, we have multiple teams dedicated to providing quality education and support to help you be a better marketer.

Whether you like to learn through online tutorialslive in-person trainings, or by picking up the phone and talking to a real person — we want you to have an easy way to get your questions answered.

Want to dig into the resources we have available? Here’s Email Toolkit Review:

1. Award-winning phone support

Have a question about adding images to your email? Call us.

Not sure how to make your email mobile responsive? Call us.

Our award-winning support team — recently recognized with a Bronze Stevie® Award— is here to help.

With 25,000 customer calls, chats, and emails on an average week, we know our customers want to talk to real people when they have a question.

Our trained specialists will help get you back on track and offer the advice you need to get great results.

You can contact our phone support directly Monday – Friday and our social support on the weekends.

2. Marketing seminars and trainings

Do you learn best through in-person trainings?

Our seminars and trainings offer expert advice on everything from getting started with email marketing, mastering social media, and getting the best results. These events are open to the public, no Constant Contact account required.

See our Print On Demand Profits Review to find the right topic and location for you. 

3. Video tutorials

From creating email campaigns, adding contacts, and growing your email list, our product tutorials will walk you through the process, step-by-step.

Looking for general marketing advice? Our YouTube channel is full of email marketing tips, best practice videos, and ideas to market your business on a shoestring budget.

4. Knowledge Base

Want a quick summary of how to use a Constant Contact tool or feature? Our regularly updated Knowledge Base has how-to articles and guides to get you quick answers.

Search by topic or keyword to find the article you need. You’ll find everything from Summer Special Software Bundle Review

5. Constant Contact Community

Looking to connect with an active community of like-minded small business owners? The Constant Contact Community is the perfect place for businesses to come together and share ideas.

Join discussion forums, give feedback and ideas, and get practical advice from Constant Contact customers and employees alike.

6. Hints & Tips Newsletter

Get our best marketing resources — delivered straight to your inbox!

Our Hints & Tips newsletter provides a roundup of our latest blog posts, webinars, and helpful how-to guides so you can take your marketing to the next level.

By signing up, you’ll join over 130,000 other businesses that receive our newsletter on the second and fourth Wednesdays of every month.

If you’re feeling extra ambitious, you can subscribe to our Marketing Blog and receive almost-daily updates each time we publish a new blog post.

7. Social Media Quickstarter

You know social media is an important channel to connect with your customers and supporters online. But how can you get started?

Our Social Media Quickstarter helps you get set up on major networks including: Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, and Snapchat.

Recognized as a top online course for marketers by sites like Inc.Mashable, and USA Today — the Social Media Quickstarter provides advice on setting up each channel, growing an audience, and measuring your results.

Which resource is right for you?

No matter what marketing challenge you’re facing, we’re here to help through it.

Looking to get more out of your email marketing campaigns? Here are some tips to help you optimize your email marketing strategy so you can continue to improve on the goals that you’ve set for your campaigns.

Scrub Your Email Lists Often

Make sure to keep your email lists as clean as possible – well-maintained lists not only have higher engagement rates, but old lists with a high bounce rate could negatively impact your email delivery rates. Go through your list often and take out subscribers that haven’t opened an email in a while. Instead, engage with subscribers that continuously open and interact with your email campaigns for the best results.

Segment Your Lists by Audience

You know that your business has different audiences that are interested in different types of content, so why not separate your email list by these demographic and behavioral differences. By segmenting your email lists and creating content targeted at the different groups and their particular interests, you can increase interaction. Segmented campaigns perform much better than non-segmented with 14.32% higher open rates and a huge 85.74% higher click rate.

Mobile-Friendly Emails are a Must

Optimizing your email campaigns for mobile is an absolute necessity: 71% of people will delete an email immediately if it doesn’t display correctly on their mobile device. A single column responsive design with images and short messages is the optimal design for email. If you’re using an email service, make sure that you can test how your messages look on different devices before pressing send.

Double Opt-In for Subscribers

Basically, a double opt-in is when a subscriber needs to confirm their subscription after they sign up before they are actually added to the list. Among the many benefits, double opt-ins tends to deter spam subscribers and bots from signing up for your list. Also, allowing subscribers to select the frequency of emails also helps prevent unsubscribes.


Online Marketing

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