Online Marketing

Designa Review From Beta User-Graphic Creation Made Simple

Motion graphic videos are an integral part of digital marketing – they combine great content with eye-catching visuals, allowing for a clear explanation of whatever point you’re trying to get across. Check out Designa Review!

Creating videos for today’s audience is essential.

Why not take advantage of one of our essential senses – vision. Having a visualized form of data that is presented in a narrative manner allows your audience to easily comprehend quite a bit of information in a short amount of time. Most videos, animated or not, that combine interesting content, striking imagery and upbeat music greatly enhance one’s understanding and retention of complicated information.

Motion graphic videos demonstrate complicated ideas quickly.

Presenting clear, comprehensive information is a critical piece of successful content marketing. Captivating motion graphic videos can cut through the overwhelming amount of hodgepodge and make the content definitely digestible. According to Vidfuse Review, in 2000, the average person’s attention span was 12 seconds, while it is down to 8 seconds in 2013.  That’s a staggering 33% decrease in one year. Now, let’s put that into perspective. If the average video length is 2.7 minutes, will your audience spare the time to watch it in 2014? Internet users want their content now and will not wait around to read pages upon pages of information about a product or service they need. With the popular six-second Vine videos and Instagram’s 15-second videos, this generation of Internet users will surely demand a lot in a very short timeframe. So, make sure you hook them in the very beginning.

Complex data, numerous facts and figures are easily digestible through motion graphic videos.

Our brains can only process a certain amount of large numbers and information at a given time. This is where visual aids come in to play. Motion graphic videos, like OpenText’s, allow viewers to easily understand information by breaking it down into a more comprehensive presentation or narrative. An interesting combination of text, images, music and sometimes, a voiceover, will focus your audience’s attention on significant facts and data instead of forcing them to read several lines of text.

Videos can heighten product and service awareness up to 40% and increase “shareability”.

According to Local YouTube For Cash Confidential Review, 40% of people will respond better to visual information than plain text. Just one month after the introduction of Facebook timeline for brands, visual content – photos and videos – saw a 65% increase in engagement. In the current age of responsive design and everyone having a mobile device that can connect to the Internet, it’s important to give your audience easier accessibility to view and share videos from any page on a website.

By placing your video on reliable outlets, you have the ability to reach over a billion unique users and visitors each month.

YouTube is the obvious choice for spreading video content. With over a billion unique users and visitors each month, you can guarantee that someone who is interested in your message will see your content on any tech device you can think of. There are also big viewer numbers involved when you share your content on social giant Facebook. According to PLR Bundle Deals V2 Review, Facebook had 87,005 unique video viewers in the month of April, coming in second only to Google. Even AOL and Yahoo had higher numbers than the motion graphic video-heavy site, Vimeo.

Don’t forget to use new tools and non-standard platforms to spread your content.

The founders of YouTube have created MixBit, a new format that allows you to combine your 16 second clips and remix them with any other video in the MixBit community to make one short video. This is an interesting platform to see how your video’s segmented sections can enhance other people’s videos. If any of the videos reach the elusive viral stardom, your piece could be a part of the show.

Pinterest is also an interesting platform to share and pin your motion graphic videos. Not many people know that you can actually pin videos from YouTube and Vimeo, so take advantage of those avenues to spread and share your content.

Motion graphic videos can create memorable stories that will generate buzz for your brand.

When planning out a motion graphic video, it is important to have a detailed and well-thought out storyboard to set the foundation for the unique visual elements your project team will produce. When the story has a captivating narrative, engaging content and useful information, you can ensure that your audience will enjoy and better comprehend your product or service.

A picture is worth a thousand words, and when it comes to capturing your audience’s attention, you want to take full advantage of every chance to communicate your message. Short attention spans have made lengthy explanations less effective – so how do you keep interest?

Show, don’t tell. 

Use effective visuals to power up your communications, boost engagement, and spark up your social media. Here’s why you must integrate visual content into your marketing strategy and communications.

An apple a day helps memory stay: why are visuals important?

If a message is released to the public but no one remembers it, did it really happen?

Communicating does no good if it’s not retained by your audience. Today, it’s easy for information to get lost or ignored if it’s not in a digestible format. Integrating visual content can boost how much your audience absorbs and remembers. 

Studies show our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually.

Boost engagement with visuals and see the results

In addition to helping you communicate a message that is remembered, effective visuals pack a serious punch when it comes to upping your engagement. OpenView Marketing Lab’s “Beginner’s Guide to Stunning Visual Content Marketing,” reports that company Facebook pages who post status updates with visuals in the form of videos and photo albums create up to 180 percent stronger engagement. 

As you can see in the infographic below, visual components seriously boost your social media engagement.

People are catching on to the ways visuals affect customer responses. Visuals can help you tell your brand or products story or explain new features and products.

Visuals also have the chance to go viral – it’s easy for people to like, share and respond to graphic content.

So how to deliver effective visuals?

If you’re ready to jump into a graphic digital marketing strategy, there are a few easy tricks to boost your initial engagement and make sure all the visual content you deliver is getting the biggest impact it can. 

Put the social back in social media

Share relevant graphics from others whose message aligns with yours. When your audience respond or share your content, engage with them and do it quickly. 

Make sure you have active, reputable Pinterest and YouTube accounts. Photo and video posts on Pinterest refer more traffic than Twitter, StumbleUpon, LinkedIn and Google+ combined.

Those who reach their audience via emails can still get in on optimizing images for the increasingly mobile market. Again, take advantage of every chance you get to capture your audience’s attention with stunning visuals.

Get creative in how you use graphics

For sites that aren’t specifically oriented towards pictures or videos, it’s easy to integrate visual content. Facebook or Twitter status updates that include photos can replace text-only updates, infographics can replace white papers and sprucing up your company communications with videos and animated slides are all simple, low-budget visual options. 

Replace your plain old PowerPoints with animated slides can increase attention, retainment and engagement with both your customers and your employees. Company-wide meetings will never be the same again.

Effective visuals are extremely powerful when used correctly to communicate an appropriate message. Although visuals are a great communication medium because they lend themselves to creative freedom, remember to always stay on board with your company message and create and spread content that reflects your brand. An offbeat video or inappropriate photo posted with a company status update can do more harm than no visual content at all. 

That being said, don’t be afraid to have funThe most high-impact visuals are those that personalizes your content. We all know a good meme says much more than words alone could.


Online Marketing

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