DealCount Review + BEST DealCount BONUS + Discount+ OTO INFO
With this DealCount Review, we'll take a look at how countdown timers can be used on site in addition to email marketing to drive sales.
Making a sense of urgency can be a powerful method which pushes shoppers into making a faster decision on the purchase they're considering. There are many ways to employ desperation as a sales approach - showing that stock levels are low for example - but here we'll look at the use of countdown termes conseillés.
Countdown timers are a clear visual cue which tell customers that, if they want a product, they must act within a specified period of time. This might be a count-down until the conclusion of a sales period, or for an offering such as next day delivery.
It could work well too. Here's a good example A/B test from ConversionXL with two versions of any landing webpage, one with the essential offer and price, the other with information how many items had already been bought, and a countdown termes conseillés.
The result was that the conversion rate of the second email was almost three times those of the first.
Just how should countdown timers be applied?
The power of the countdown timer is that the ticking down of the clock adds extra urgency in the user's mind. They can actually see that time is running out which becomes a factor in their purchase decision.
The key with countdown timers, as with the use of urgency in general, is that they feature useful information to customers - that a sale will finish soon, or perhaps they have an hour or two left to order if they want to obtain items the next day.
The apparent location to use them is where customers are considering a purchase, and so they are definitely more commonly used on home and category pages on ecommerce sites, as well as product pages.
Pertaining to example, Amazon adds a countdown to delivery cut-off times to make the product page more convincing.
The ability to deliver items quickly can be an efficient sales driver, and combining this with a delivery countdown is something that Amazon has done for years. It's proved helpful on me plenty of that time period...
SecretSales uses countdown timers on product pages, and here, on its homepage.
The business model behind this site is all about Prosper Using PLR Review. There are time-limited offers on discounted artist goods, and the count-down timer increases the immediacy. When they're gone, they're gone.
Countdowns double once items have been added to the cart, offering people 20 minutes to complete an order.
Finding a timer on see completion isn't recommended for everyone, but it can work when stock is limited.
Countdown timers may also be extremely effective when used away from site, in emails to customers who have abandoned carts.
To get example, private hire company Addison Lee used count-down timers in emails advertising daily deals to customers who had abandoned the booking form.
The termes conseillés shows the amount of time left to say the deal, adding that sense of urgency to an already effective approach.
This is another example from InboxingPro Plus Analysis, using the countdown termes conseillés in the increase to Mother's Day.
The termes conseillés showed how long customers had to order so that gifts would turn up in time, and their mothers wouldn't be disappointed.
This was useful information for shoppers, and provided a nice prompt to nudge shoppers towards a purchase. The end result was a 28% increase in clicks in contrast to 'standard' abandonment e-mails.
Count-down timers can deliver results, but there are some important points to keep in mind:
- Be honest. The emergency created by countdown termes conseillés works well, so there may be a temptations to use fake deadlines to push sales. On the other hand, this method comes with the risk of powerful customers and reducing the chances of them coming back again to the site.
- Don't overdo it. This is a tactic that should be overused, or customers will lose trust in the info. It's only effective when customers believe the information they're being given.
- Provide useful information. That should be about assisting the customer rather than considering this purely as a sales technique. To get example, shoppers will have concerns about deadlines for Christmas delivery, and count-down timers will help display this information as evidently as possible.
- There's nothing that can compare with a ticking clock to get people to breeze into action. After all, it's being human to feel a sense of urgency when we see time being counted down.
- Urgency is an attempted and tested method of compelling visitors to act, from clicking a web link to making a purchase.
- In this web site post we describe ways to create a sense of urgency by using count-down timers in your email messages. Then, we check away seven different ways travel and retail brands have used countdown timers in their emails, to give you inspiration of how to work with this feature.
- What are count-down timers and how do they work?
- Countdown termes conseillés are a persuasive feature you can add to your emails, if you have the technology in spot to do so. They may be animated clocks that matter down time, often until the ending of a sale.
- Countdown timers use animated GIF files to work out how much time is left on the clock. Enough time refreshes whenever the email is opened, increasing urgency.