There are 2 different types of review sites that are commom.
1.Major authority sites reviewing a vast array of different products usually in a specific yet fairly broad category like 'technology' for example.
2.Mini product review sites that focus around 1 VERY specific product or product type, i.e. 'best safety razor' and often link to Amazon products.
"I have a problem with niche sites. My problem is that niche sites lend themselves to what I call 'small thinking'.
It’s a heck of a lot easier to grow a business than start an entirely new one.
If you’re not comfortable with holding onto your site long term, you don’t have to, you can still sell it, but potentially for even more.
Stop underselling yourself and start thinking big" - Dave Schneider, SelfMadeBusinessMan.com
Let's look at each of these site types in greater detail....
Major Authority Review Site
These authority sites are available all over the net covering an array of different categories.
The most well known ones tend to focus round technology, laptops, cameras, tablets, smart phones etc.
They review in-depth often over multiple pages the technology that's being featured including specs, comparison, readers reviews and more.
With these sites the aim is to create high quality content that readers really trust, build a brand, develop trust and a relationship with your audience, keep your visitors on site longer, and get repeat visits.
These sites are one of the simplest to create though they are very limited in terms of growth, traffic, and income.
You might also find it difficult to rank in Google with a site like this as they don't offer enough value to the search user in their eyes (and I would agree).
Amazon is also becoming much stricter about small product review sites and is less likely to approve them for their affiliate program or ban them later for a minor infraction.
HOT TIP: Avoid 'exact match domains' (ones that match your keyword). There's no SEO benefit & they limit your site in terms of growth.
Pros Of Mini Product Review Sites
·You don't have to spend a lot of time on content creation.
·The site doesn't need updated as often as a blog or other site.
·You aim to capture customers in “buying mode” through your keywords so there's less need to build up long term trust and a relationship.
Example of a mini review site...
Con's of Mini Product Review Sites
·Limited in scope – if the site takes off it's hard to expand due to the fact it's based around 1 product.
·Traffic often only available from search engines and not other sources so if Google doesn't rank you or rankings drop you're out of business.
·One time sales only as once the customer buys they're gone forever and have no need to come back to your site ever again, this is a difficult way to build a business.
·Unpredictable as there's no guarantee Google will rank your site or keep it ranked.
HOT TIP: Even though your aim is to generate maximum commissions be sure to provide maximum value to your end user too.
How Mini Product Review Sites Deliver Value
Sites like these actually deliver a lot less value than the major reviews site and the other site types you're going to find out about later in the guide.
Content is usually biased in order to sell a product and it will be rare for the site owner or writer to have actually used the product.
Though if you honestly pick the highest rated and best reviewed products over the ones that pay the highest commissions and do your best to compare them fairly then there's some level of value for the end user.
·Content to include your main keywords though make sure it's written for your visitors and not just for search engines – written by yourself or outsourced toElance.
·Good on-page SEO and high quality backlinks.
·If you can't gain links naturally from other websites in your niche you'll need to look into Private Blog Networks and other advanced link building strategies
(P.S. If you'd like to download a free list of 101 expensive affiliate niches click here or the image below)
Summary of the Affiliate Review Site Model
That's an overview of the affiliate review sites model.
Both have pro's and con's as you can see.
Larger sites tend to have more room for expansion and growth than the smaller sites but that's not to say smaller sites can't be expanded if built correctly.
So if going mini site originally try and avoid a domain which limits you too much, i.e. aPennyShaved.com is better than bestsafetyrazor.com as the later is very specific.
aPennyShaved.com is also a brilliantly clever name and totally brandable so can easily be turned into a shaving authority site.
Come up with cool names like this.
Smaller sites tend to also be limited in where you can get traffic from and draw it solely from the search engines as it's hard to market such a ultra-niche site that focuses just around one product review.
Small sites also don't have much repeat traffic as there's no reason for a visitor to return time and time again. All solid business models are built on repeat sales so this makes it a tricky model.
Overall if you insist on building a 100% affiliate site around product reviews I would recommend you choose to go for a larger style, authority site, and create a brand over simply throwing together a generic site that reviews a handful of products.