Developing your Brand

Please read "The Brand Called "You" by Tom Peters and "Building a Leadership Brand" by Ulrich & Smallwood
Now consider the prompts from our recent retreat with KerryAnn O'Meara:
¡A point of difference (POD) makes you stand out relative to others in your frame of reference (e.g. other educators, other community engagement programs, other universities) and is feasible to deliver.
¡A point of parity (POP) is something you share with others in your frame of reference (being a good division citizen) but is necessary as part of your job.

POD: Look outward and inward to generate the POD—what would colleagues say if your greatest strength, what are you most proud of?

Then identify
a few POD and evaluate each POD’s desirability and deliverability (can you really do this better than others, communicate it, over time?

This workshop at DeVry in the winter of 2014 was helpful to Stockton Service-Learning.  This concept of develping and maintaining a brand allowed Daniel and I to work on how to strenghten our brand on-campus, and create external messages of our works. An example of our branding was the re-design of our Annual Reflection for 2013-14 seen here 


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