This event is in the past.
A brand is much more than a logo. It is a promise to your customers. It embodies the solution you offer them, the experience you want they live and the story you want to tell. This workshop is intended for life sciences & healthcare professionals (pharma/medtech/biotech companies, academic researchers, entrepreneurs) willing to know more about the basics of branding in the field of life sciences.
During the workshop, we will go through the different steps of the branding pyramid and review how to establish a good positioning & brand strategy (vision, mission, slogan) and design a differentiated value proposition, with examples and case studies.
The workshop will be held by CAROLINE RONZAUD, PhD, Business Development Manager at VIVACTIS SWITZERLAND, Biomedical Marketing & Communication Agency.
Fees: 10 CHF. Payment on site.