Our goal is to have our enamel pins on people's jackets, backpacks, lapels, etc. The more your enamel pins are advertised the more consumers will be drawn to you. The enamel pin industry is a rising market and has room for further growth. Finding the right ways to popularize your business in this market will bring you benefits in no time.
Boosting through social media—The social media platform is accessed by most of the world's population. Social media is a one-stop solution for all businesses including enamel pins. It's much more than a place to make new friends. Social media like Facebook and Instagram are highly used to market products. There are more than nine million posts with the enamel pin hashtag.
Boosting through video marketing—A good video will grab the public's attention, increase traffic on your website and bring more revenue. You can make videos based on the theme of your enamel pins. They could be awareness videos, educational videos, etc. The video should have engaging content so that people react and share more. The Wyzowl survey showed that 83% of dealers agreed videos gave them a higher return on investment.
Make use of email marketing—3.7 billion around the world use email as a mechanism for communication. The audience is huge for enamel pins marketing. Marketing through sent emails using flashy subjects will make consumers open your mail and visit your site. This will increase traffic on your website for real.
Marketing through influencers—Influencers have thousands of followers. Give out your products to them as gifts or samples. Or provide discount codes for all their followers. In this way they will influence their followers to know about your enamel pins and encourage them to buy your product.
Bring good reviews and recommendations — Most people look at reviews before buying a product. It is important to ensure people are talking good about your products. To ensure this, have excellent customer service. Be well mannered to your customers and ask them to review your products and recommend them to friends and family.